{"title":"Baby","description":"","products":[{"product_id":"scarlett-changing-bag","title":"Scarlett Changing Bag","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eChanging bag folded changing mat inside with black pinstripe straps in main fabric with plastic hook and Velcro small toilet bag, inside 2 pockets and 1 with zipper, zipper in dull silver.\u003c\/span\u003e\u003c\/p\u003e","brand":"Mamalicious","offers":[{"title":"Default Title","offer_id":46482591252788,"sku":"FTC_014430_ONS","price":48.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/MAMALICIOUS_AutumnWinter2020_3494855_20011380.jpg?v=1693499473"},{"product_id":"nursing-pillow-peaches","title":"Nursing Pillow - Peaches","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eSettle in to feeding times with this pretty and supportive nursing pillow. It fits comfortably around your waist to provide a soft and snuggly place to lay baby and support you whilst you feed. Lean back and treasure those special moments in comfort!  \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eT\u003c\/span\u003e\u003cspan\u003ehe removable cover is machine washable and made from organic cotton. Available in Grasslands and Peaches designs. \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Avery Row","offers":[{"title":"Default Title","offer_id":47978121527604,"sku":"FTCR_195408_ONS","price":41.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/8fdbe7be79628170c34bc1e49bce600d1d088eaf42b4054dd75d7379c86b5195_jpeg.webp?v=1748895618"},{"product_id":"morning-sickness-pregnancy-kit","title":"Morning Sickness Pregnancy Kit","description":"\u003cp\u003eIf you or someone you know are suffering from morning sickness, try our best seller and trio morning sickness kit with a selection of natural solutions.\u003c\/p\u003e\n\u003cp\u003eFind out more about our \u003ca href=\"https:\/\/myrtleandmaude.com\/collections\/all\/products\/peppermint-oil-bon-bons-b6\" rel=\"nofollow\"\u003ePeppermint Bon Bons\u003c\/a\u003e, \u003ca href=\"https:\/\/myrtleandmaude.com\/collections\/all\/products\/pregnancy-tea\" rel=\"nofollow\"\u003eQueasy Days Organic Tea\u003c\/a\u003e and \u003ca href=\"https:\/\/myrtleandmaude.com\/collections\/all\/products\/acupressure-wristbands\" rel=\"nofollow\"\u003eAcupressure Wristbands\u003c\/a\u003e. \u003c\/p\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e","brand":"Myrtle \u0026 Maude","offers":[{"title":"Default Title","offer_id":55686181454207,"sku":"MM02","price":21.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/morningsickness1.jpg?v=1752067372"},{"product_id":"winter-sleepsuit-with-padded-sleeves-2pk-turtle","title":"Winter Sleepsuit With Padded Sleeves (2pk) - Turtle","description":"\u003cp data-start=\"174\" data-end=\"411\"\u003eCold nights? Sorted. The Winter Sleepsuit Turtle wraps your little one in cosy, breathable warmth, so everyone sleeps better. Designed for active sleepers and chilly homes, this is comfort you can count on—even through midnight wriggles.\u003c\/p\u003e\n\u003cul data-start=\"413\" data-end=\"865\"\u003e\n\u003cli data-start=\"413\" data-end=\"503\"\u003e\n\u003cp data-start=\"415\" data-end=\"503\"\u003eSnuggly warmth: thick, insulating fabric keeps little bodies toasty without overheating.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"504\" data-end=\"595\"\u003e\n\u003cp data-start=\"506\" data-end=\"595\"\u003eSafe \u0026amp; soft: crafted from organic, non-toxic materials that are gentle on sensitive skin.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"596\" data-end=\"698\"\u003e\n\u003cp data-start=\"598\" data-end=\"698\"\u003eFreedom to move: footless design and flexible fit let wriggly sleepers kick and stretch comfortably.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"699\" data-end=\"788\"\u003e\n\u003cp data-start=\"701\" data-end=\"788\"\u003eEasy dressing: full-length zip makes changes quick and faff-free—even when half asleep.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"789\" data-end=\"865\"\u003e\n\u003cp data-start=\"791\" data-end=\"865\"\u003eAdorable turtle print: brings a bit of fun and colour to bedtime routines.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"867\" data-end=\"1023\"\u003eFor those freezing nights and cooler naps, the Winter Sleepsuit Turtle brings serious warmth with none of the fuss. Let them snuggle in and drift off happy.\u003c\/p\u003e","brand":"Pure Earth Collection","offers":[{"title":"2-3yrs (no feet)","offer_id":55737085297023,"sku":"SQ0357192","price":78.0,"currency_code":"GBP","in_stock":true},{"title":"1-2yrs (no feet)","offer_id":55737085329791,"sku":"SQ3098467","price":78.0,"currency_code":"GBP","in_stock":true},{"title":"6-12m (with feet)","offer_id":55737085362559,"sku":"SQ9347229","price":78.0,"currency_code":"GBP","in_stock":true},{"title":"3-6m (with feet)","offer_id":55737085395327,"sku":"SQ9375730","price":78.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/PEC_ORGANIC_SLEEPSUIT_12.jpg?v=1753124566"},{"product_id":"organic-mittens-green-pack-of-2-pairs","title":"Organic Mittens - Green (Pack of 2 Pairs)","description":"\u003cp data-start=\"172\" data-end=\"336\"\u003eLittle hands need a lot of care, especially on chilly days. The Organic Mittens Green are soft, breathable, and made for keeping tiny fingers warm—without any fuss.\u003c\/p\u003e\n\u003cul data-start=\"338\" data-end=\"791\"\u003e\n\u003cli data-start=\"338\" data-end=\"417\"\u003e\n\u003cp data-start=\"340\" data-end=\"417\"\u003eGentle warmth: crafted from 100% organic cotton that’s kind to delicate skin.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"418\" data-end=\"509\"\u003e\n\u003cp data-start=\"420\" data-end=\"509\"\u003eEasy to wear: stretchy cuffs keep mittens in place, so they won’t fall off mid-adventure.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"510\" data-end=\"595\"\u003e\n\u003cp data-start=\"512\" data-end=\"595\"\u003eNo scratching: smooth seams and super-soft fabric stop irritation before it starts.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"596\" data-end=\"706\"\u003e\n\u003cp data-start=\"598\" data-end=\"706\"\u003ePerfect for all ages: sized to fit from newborn to toddler, so you’re covered from the very first cold snap.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"707\" data-end=\"791\"\u003e\n\u003cp data-start=\"709\" data-end=\"791\"\u003eSimple style: fresh green colour brightens up any outfit and works for any season.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"793\" data-end=\"913\"\u003eFrom early morning strolls to playground play, these mittens are a must-have for cosy, happy hands—whatever the weather.\u003c\/p\u003e","brand":"Pure Earth Collection","offers":[{"title":"2-4yrs (with thumbs)","offer_id":55737085198719,"sku":"SQ9492566","price":22.0,"currency_code":"GBP","in_stock":true},{"title":"1-2yrs (with thumbs)","offer_id":55737085231487,"sku":"SQ8882394","price":22.0,"currency_code":"GBP","in_stock":true},{"title":"0-12m (no thumbs)","offer_id":55737085264255,"sku":"SQ7114048","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/WhatsApp-Image-2023-08-24-at-13.33.37.png?v=1753124900"},{"product_id":"blackout-blinds","title":"Blackout Blinds","description":"\u003cp\u003eSleep struggles don’t stand a chance. Pure Earth Collection Blackout Blinds turn any room into a peaceful, dark sleep haven—at home or away. No tools, no fuss—just blackout bliss wherever you need it.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eComplete darkness: blocks out sunlight and streetlights for longer, deeper sleep at naptime and bedtime.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePortable and easy: lightweight and quick to fit with suction cups—perfect for travel, holidays, or moving from room to room.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe and non-toxic: made from sustainable, PVC-free fabric that’s gentle on the environment and safe for little ones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAdjustable fit: large panels cover most window sizes, so you can create the perfect sleep space anywhere.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFolds away small: tucks neatly into its own bag, making it easy to pop in your suitcase or nappy bag.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eDimensions: 130cm x 200cm - Dimensions (folded in travel bag): 32cm x 43cm\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure Earth Collection","offers":[{"title":"Default Title","offer_id":55738750992767,"sku":"SQ1931089","price":110.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/PEC_BLINDS_1.jpg?v=1753260387"},{"product_id":"elephant-soft-toy","title":"Elephant Soft Toy","description":"\u003cp data-start=\"203\" data-end=\"297\"\u003eThe Elephant Teddy is a gentle, thoughtful companion made for little hands and tender moments.\u003c\/p\u003e\n\u003cp data-start=\"299\" data-end=\"687\"\u003eIt’s crafted from 100 % organic cotton (both inside and out), filled with biodegradable bamboo fibre so it’s breathable and sustainable. Soft, crinkly ears offer light sensory interest, while a small loop lets you attach it to strollers or play mats so it doesn’t get lost. Because it uses natural materials, you may see slight variations in texture or colour — part of its individuality.\u003c\/p\u003e\n\u003cp data-start=\"689\" data-end=\"824\"\u003eSafe from birth (with usual safe-sleep practices in mind), it’s a classic, comforting toy you’ll want close by through the early years.\u003c\/p\u003e","brand":"Pure Earth Collection","offers":[{"title":"Default Title","offer_id":56101634507135,"sku":"SQ9042060","price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/PEC-ELEPHANT-TOY-LIFESTYLE-1.jpg?v=1760713989"},{"product_id":"unicorn-soft-toy","title":"Unicorn Soft Toy","description":"\u003cp data-start=\"158\" data-end=\"267\"\u003eThe Unicorn Teddy is a magical cuddle companion made with care, designed to bring comfort without compromise.\u003c\/p\u003e\n\u003cp data-start=\"269\" data-end=\"612\"\u003eIt’s crafted from 100 % organic cotton, inside and out — no polyester or synthetic fibres. The filling is biodegradable bamboo, and the mane includes recycled crinkle paper so baby can explore sound and texture. It’s lightweight, soft, and gentle on little hands. A loop lets you hook it to a pram or toy bar so it doesn’t get lost in transit.\u003c\/p\u003e\n\u003cp data-start=\"614\" data-end=\"766\"\u003eBecause it’s all natural and non-toxic, it’s safe for baby to touch and hold. Each toy has small character variations — a mark of its natural materials.\u003c\/p\u003e","brand":"Pure Earth Collection","offers":[{"title":"Default Title","offer_id":56101634572671,"sku":"SQ5163029","price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/PEC-UNICORN-TOY-LIFESTYLE-1.jpg?v=1760713973"},{"product_id":"monkey-soft-toy","title":"Monkey Soft Toy","description":"\u003cp data-start=\"198\" data-end=\"299\"\u003eThe Monkey Teddy is a soft, thoughtful companion designed to delight and comfort from infancy onward.\u003c\/p\u003e\n\u003cp data-start=\"301\" data-end=\"729\"\u003eMade entirely from organic cotton on both the outside and inside, this teddy holds a biodegradable bamboo filling that’s gentle and breathable. Inside the ears is recycled crinkle paper, offering light sensory sound. A small loop lets you attach it to strollers or baby gyms so it doesn’t get lost on the go. Because it’s crafted from natural materials, each teddy may show tiny character variations — part of its individuality.\u003c\/p\u003e\n\u003cp data-start=\"731\" data-end=\"859\"\u003eSuitable from birth (with safe sleep practices in mind), it’s a beautifully simple, non-toxic touchstone for baby’s early world.\u003c\/p\u003e","brand":"Pure Earth Collection","offers":[{"title":"Default Title","offer_id":56101634605439,"sku":"SQ7887856","price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/PEC-MONKEY-SOFT-TOY-LIFESTYLE-1.jpg?v=1760714000"},{"product_id":"lion-sensory-toy","title":"Lion Sensory Toy","description":"\u003cp data-start=\"223\" data-end=\"503\"\u003eThe Lion Sensory Toy is a thoughtful, natural pick for little hands and growing senses. It’s made entirely from 100 % organic fabrics, with a biodegradable bamboo fibre filling. Inside the mane is recycled crinkle paper, and there’s a gentle rattle in the body to spark curiosity.\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"840\"\u003eA loop lets you attach it to a buggy or stroller, so it’s always within reach and doesn’t get lost. It’s designed to be safe from birth (but should never be left loose with a sleeping baby in the cot). Because it’s made with natural materials, you may see small variations or character marks—that’s part of its charm and individuality.\u003c\/p\u003e","brand":"Pure Earth Collection","offers":[{"title":"Default Title","offer_id":56130955542911,"sku":"SQ2955234","price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/lion-close-up.png?v=1760713950"},{"product_id":"bunny-comforter","title":"Bunny Comforter","description":"\u003cp data-start=\"243\" data-end=\"338\"\u003eThe Bunny Comforter is a cuddly, conscience-led pick that feels gentle and safe in baby’s arms.\u003c\/p\u003e\n\u003cp data-start=\"340\" data-end=\"669\"\u003eIt’s made from 100% organic cotton plush with biodegradable bamboo filling, and it’s entirely polyester-free. The inner ears are done in modal, and safe, Oeko-Tex certified inks are used on labels—no harsh chemicals or synthetics. A mix of textures—soft velour plush, gentle ears—makes it interesting for little hands to explore.\u003c\/p\u003e\n\u003cp data-start=\"671\" data-end=\"1022\"\u003eIt’s sized at about 32 cm tall by 48 cm wide, which makes it easy for small fingers to grip yet still feels comforting. It’s safe from birth (with the usual caution that no loose items should be left in the cot with a sleeping newborn). The comforter is machine washable at 40 °C and tumble dries on low heat, which keeps care simple for busy parents.\u003c\/p\u003e\n\u003cp data-start=\"1024\" data-end=\"1135\"\u003eYou’ll reach for this comforter from day one—and it’s one of those things that carries through the early years.\u003c\/p\u003e","brand":"Pure Earth Collection","offers":[{"title":"Midnight bunny (grey)","offer_id":56130959376767,"sku":"SQ1872207","price":32.0,"currency_code":"GBP","in_stock":true},{"title":"Moonlight bunny (white)","offer_id":56130959343999,"sku":"SQ1891859","price":32.0,"currency_code":"GBP","in_stock":true},{"title":"Stripy bunny","offer_id":56130959311231,"sku":"SQ1456685","price":32.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/Noah-sleeping-e1606830686911-1200x1200-1.jpg?v=1760713936"},{"product_id":"lion-comforters-spare-pack-of-2","title":"Lion Comforters (Spare, Pack of 2)","description":"\u003cp data-start=\"211\" data-end=\"421\"\u003eThe Lion Comforter (Spare, Pack of 2) is a soft, practical addition to your baby essentials — designed to clip onto your Pure Earth sleeping bag with poppers, so it’s always within reach but not loose in a cot.\u003c\/p\u003e\n\u003cp data-start=\"423\" data-end=\"745\"\u003eMade from 100% organic cotton velour, this comforter feels ultra soft and welcoming. The plush texture and shape make it easy for little hands to hold. The fabrics are polyester-free, and safe, non-toxic inks are used. Because it’s made to attach, the comforter isn’t intended as a standalone loose item in a sleeping cot.\u003c\/p\u003e\n\u003cp data-start=\"747\" data-end=\"853\"\u003eThe spare pack gives you a backup (or replacement) so you’re never caught without this soothing companion.\u003c\/p\u003e","brand":"Pure Earth Collection","offers":[{"title":"Default Title","offer_id":56130967077247,"sku":"SQ2626829","price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/Untitled-1.jpg?v=1760713930"},{"product_id":"frog-comforter","title":"Frog Comforter","description":"\u003cp data-start=\"204\" data-end=\"552\"\u003eThe Frog Comforter is a soft, soothing companion for little ones, made with clean, natural materials that feel gentle and safe. It’s crafted from organic cotton velour plush and filled with biodegradable bamboo fibre to ensure it’s breathable and gentle on skin. The inks used are safe and Oeko-Tex certified, keeping chemicals out of baby’s world.\u003c\/p\u003e\n\u003cp data-start=\"554\" data-end=\"851\"\u003eSized at about 32 cm by 48 cm, it’s easy for tiny fingers to grip yet offers comforting presence. A little loop lets you attach it to a buggy or pram so it doesn’t get lost on the go. This comforter supports sensory play with its texture and softness — perfect for cuddles, naps, or quiet moments.\u003c\/p\u003e\n\u003cp data-start=\"853\" data-end=\"1083\"\u003eIt’s suitable from birth (though it’s important to remember not to leave any loose items in a cot with a sleeping newborn). Designed to last through early years, this is the kind of baby essential you’ll reach for again and again.\u003c\/p\u003e","brand":"Pure Earth Collection","offers":[{"title":"moonlight frog","offer_id":56130968945023,"sku":"SQ0998612","price":32.0,"currency_code":"GBP","in_stock":true},{"title":"emerald frog","offer_id":56130968977791,"sku":"SQ2695482","price":32.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/BabyAlbi.png?v=1760713918"},{"product_id":"hornbill-sensory-toy","title":"Hornbill Sensory Toy","description":"\u003cp data-start=\"257\" data-end=\"573\"\u003eThe Hornbill Sensory Toy is a beautiful and mindful choice for little ones. It’s made from 100% organic and natural fabrics inside and out, with a biodegradable bamboo filling that’s soft, breathable, and gentle. The mane features recycled crinkle paper, and inside there’s a rattle to delight baby’s senses.\u003c\/p\u003e\n\u003cp data-start=\"575\" data-end=\"886\"\u003eIts dimensions (about 24 cm by 10 cm) make it easy for tiny hands to grasp. A loop lets you attach it to buggies or strollers so it doesn’t get lost on the move. 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