{"title":"Maternity Clothes Sale | Up to 80% Off","description":"\u003cp data-start=\"1618\" data-end=\"1769\"\u003e\u003cstrong data-start=\"1618\" data-end=\"1769\"\u003eWelcome to our Maternity Clothes Sale — \u003cmeta charset=\"utf-8\"\u003e\u003c\/strong\u003ea mix of gently rented pieces and brand-new items\u003cstrong data-start=\"1618\" data-end=\"1769\"\u003e at up to 80% off.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1966\" data-end=\"2137\"\u003e\u003cmeta charset=\"utf-8\"\u003eThese are some of our most-loved maternity clothes, along with motherhood essentials, at reduced prices. \u003cbr\u003e\u003cbr\u003eFrom dresses to workwear, PJs to baby shower outfits, discover sale picks for every stage of motherhood. But s\u003cem data-start=\"2139\" data-end=\"2193\"\u003eizes are limited — once they’re gone, they’re gone.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-start=\"2139\" data-end=\"2193\"\u003e \u003c\/p\u003e","products":[{"product_id":"rio-midi-breastfeeding-dress","title":"Rio Midi Breastfeeding Dress","description":"\u003cp\u003eThe Rio gingham dress is made of beautiful lightweight cotton that keeps you comfortable when the temperature rises. With cleverly hidden zips under the bust this is a great nursing dress for summer that lets you feel amazing\u003c\/p\u003e","brand":"Bump \u0026 Milk","offers":[{"title":"Pink \/ S","offer_id":46185906503988,"sku":"FTC_010101_S","price":10.0,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ XL","offer_id":46185906536756,"sku":"FTC_010101_XL","price":38.7,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/img_6732aaa_22583457-8302-4785-8ea2-9672d68c88e9.jpg?v=1692179462"},{"product_id":"amalfi-breastfeeding-dress","title":"Amalfi Breastfeeding Dress","description":"\u003cp\u003eThe Amalfi dress is made of luxury quality viscose which drapes beautifully over the bump. It's slightly fitted in the bodice but has an elasticated back for very comfortable wear. With the empire waist, 7\/8 length sleeves, and cleverly hidden zips it's the perfect breastfeeding dress for the wedding or party.\u003c\/p\u003e","brand":"Bump \u0026 Milk","offers":[{"title":"White \/ M","offer_id":46185907814708,"sku":"FTC_010107_M","price":23.8,"currency_code":"GBP","in_stock":false},{"title":"White \/ L","offer_id":46185907781940,"sku":"FTC_010107_L","price":10.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/4_92492d06-5831-47fd-b98a-668e42298ef8.png?v=1741009711"},{"product_id":"jamie-maternity-wrap-dress","title":"Jamie Maternity Wrap Dress","description":"\u003cp\u003eThe Bump \u0026amp; Milk Jamie wrap dress will be your go-to piece throughout the pregnancy and postpartum journey. Made of soft viscose, with cleverly designed zippers for breastfeeding and belt tie which sits over the bump and makes it a flattering and more fitted style after the pregnancy. Wear it with denim or leather and chunky boots for a stylish look!\u003c\/p\u003e","brand":"Bump \u0026 Milk","offers":[{"title":"Multi \/ S","offer_id":46185914958132,"sku":"FTC_010122_S","price":10.0,"currency_code":"GBP","in_stock":true},{"title":"Multi \/ M","offer_id":54959633695103,"sku":"FTC_010122_M","price":25.8,"currency_code":"GBP","in_stock":false},{"title":"Multi \/ L","offer_id":46185914761524,"sku":"FTC_010122_L","price":25.8,"currency_code":"GBP","in_stock":false},{"title":"Multi \/ XL","offer_id":46185914794292,"sku":"FTC_010122_XL","price":10.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/2_615293a4-a7ff-4fde-82cc-487031dbe6fb.png?v=1698141157"},{"product_id":"roma-long-sleeve-breastfeeding-dress","title":"Roma Long Sleeve Breastfeeding Dress","description":"\u003cp style=\"margin-left: 0px;\"\u003eThis linen maternity and breastfeeding dress is a perfect transitional piece between summer and autumn.\u003cbr\u003e Designed with long sleeves, discreet zippers for breastfeeding, and a full knee-length skirt, the Roma dress is all kinds of chic. Pair with boots and denim for a chic late summer look!\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"background-color: #ffffff; color: #231e1b;\"\u003e96% linen, 4% viscose\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color: #ffffff; color: #231e1b;\"\u003eLong sleeves \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color: #ffffff; color: #231e1b;\"\u003eConcealed zippers for nursing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color: #ffffff; color: #231e1b;\"\u003eChoose your pre-pregnancy size for the perfect fit\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bump \u0026 Milk","offers":[{"title":"Multi \/ S","offer_id":46185916825908,"sku":"FTC_010124_S","price":10.0,"currency_code":"GBP","in_stock":true},{"title":"Multi \/ M","offer_id":46185916858676,"sku":"FTC_010124_M","price":21.8,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/6_39d829aa-5baf-491f-980e-cb2c2b30c5f7.jpg?v=1692179591"},{"product_id":"clover-print-shirt-dress","title":"Clover Print Shirt Dress","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eDesigned in a subtle shade with a timeless clover motif, this is a chic shirt dress to style this summer and beyond. The collar and classic style makes it easy to wear for work and weekends.\u003c\/span\u003e","brand":"Whistles","offers":[{"title":"White \/ 8","offer_id":47319546593588,"sku":"FTC_010216_8","price":10.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 10","offer_id":46185923739956,"sku":"FTC_010216_10","price":23.8,"currency_code":"GBP","in_stock":false},{"title":"White \/ 14","offer_id":47319546626356,"sku":"FTC_010216_14","price":23.8,"currency_code":"GBP","in_stock":false},{"title":"White \/ 16","offer_id":47319546659124,"sku":"FTC_010216_16","price":23.8,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/5053867880136_1.jpg?v=1692179700"},{"product_id":"contemporary-floral-dress","title":"Whistles Contemporary Floral Dress","description":"\u003cp data-start=\"705\" data-end=\"898\"\u003eA light, easy style made for sunshine days. The \u003cem data-start=\"753\" data-end=\"789\"\u003eFloral Organic Cotton Bardot Dress\u003c\/em\u003e is cut from breathable, lightweight cotton that keeps you cool and comfortable when the temperature rises.\u003c\/p\u003e\n\u003cp data-start=\"900\" data-end=\"1162\"\u003eDesigned with a flattering Bardot neckline, elbow-length sleeves and a relaxed silhouette, it skims gently over your shape and ties at the waist for a feminine finish. The soft floral print makes it a timeless choice for picnics, holidays or warm evenings out.\u003c\/p\u003e\n\u003cp data-start=\"1164\" data-end=\"1352\"\u003eMade from certified organic cotton, this dress is as kind to the planet as it is to your skin — grown without synthetic fertilisers or pesticides to protect soils, ecosystems and people.\u003c\/p\u003e","brand":"Whistles","offers":[{"title":"8","offer_id":46185924362548,"sku":"FTC_010217_8","price":10.0,"currency_code":"GBP","in_stock":true},{"title":"10","offer_id":46185924395316,"sku":"FTC_010217_10","price":10.0,"currency_code":"GBP","in_stock":true},{"title":"12","offer_id":46185924297012,"sku":"FTC_010217_12","price":10.0,"currency_code":"GBP","in_stock":true},{"title":"14","offer_id":46185924329780,"sku":"FTC_010217_14","price":10.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/5053867835464.jpg?v=1692179707"},{"product_id":"delicate-floral-print-dress","title":"Delicate Floral Print Dress","description":"\u003cp\u003eThis dress is an effortless and playful style to slip into, whether that be for daytime or evening affairs. Cut from a fluid Viscose textile that's printed with delicate florals, we love the added details such as the button front and dropped hem.Model wears a UK size 8\u003c\/p\u003e","brand":"Whistles","offers":[{"title":"Multi \/ 10","offer_id":46185924624692,"sku":"FTC_010218_10","price":10.0,"currency_code":"GBP","in_stock":true},{"title":"Multi \/ 12","offer_id":46185924690228,"sku":"FTC_010218_12","price":10.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/img_0182_720.jpg?v=1765210690"},{"product_id":"dobby-shirred-metallic-dress","title":"Dobby Shirred Metallic Dress","description":"\u003cp data-start=\"746\" data-end=\"952\"\u003ePlayful, polished and perfect for your next occasion. The \u003cem data-start=\"804\" data-end=\"822\"\u003eDobby Mini Dress\u003c\/em\u003e combines feminine detailing with modern ease, crafted from a soft recycled polyester that gives discarded materials a new life.\u003c\/p\u003e\n\u003cp data-start=\"954\" data-end=\"1269\"\u003eThe shirred bodice creates a flattering fit that moves comfortably with your body, while frilled trims at the neckline and hem add a romantic touch. Subtle gathers at the shoulders and wrists bring texture and shape, making this the kind of dress you can wear with confidence, comfort and a little bit of sparkle.\u003c\/p\u003e\n\u003cp data-start=\"1271\" data-end=\"1338\"\u003eA beautiful piece that proves sustainable can still feel special.\u003c\/p\u003e","brand":"Whistles","offers":[{"title":"8","offer_id":46185927049524,"sku":"FTC_010230_8","price":10.0,"currency_code":"GBP","in_stock":true},{"title":"10","offer_id":46185926918452,"sku":"FTC_010230_10","price":10.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/DobbyShirredMetallicDress1.webp?v=1763499531"},{"product_id":"nelly-trapeze-dress","title":"Nelly Trapeze Dress","description":"\u003cp data-start=\"712\" data-end=\"987\"\u003eRelaxed, easy and effortlessly chic — the \u003cem data-start=\"754\" data-end=\"784\"\u003eOrganic Cotton Trapeze Dress\u003c\/em\u003e is the kind of piece that looks put-together without even trying. The bold red hue brings instant confidence, while the soft, breathable organic cotton makes it perfect for warm days and long lunches.\u003c\/p\u003e\n\u003cp data-start=\"989\" data-end=\"1273\"\u003eWith puff sleeves, a round neckline and a flowing silhouette that skims rather than clings, it’s flattering at every stage of motherhood. The optional tie waist lets you adjust the fit to suit your shape — whether you’re dressing a bump, postpartum body or simply soaking up summer.\u003c\/p\u003e\n\u003cp data-start=\"1275\" data-end=\"1433\"\u003eMade from certified organic cotton, this dress supports healthier soils, ecosystems and people — proof that feeling good and doing good can go hand in hand.\u003c\/p\u003e","brand":"Whistles","offers":[{"title":"8","offer_id":46185927409972,"sku":"FTC_010232_8","price":10.0,"currency_code":"GBP","in_stock":true},{"title":"10","offer_id":46185927311668,"sku":"FTC_010232_10","price":10.0,"currency_code":"GBP","in_stock":true},{"title":"12","offer_id":46185927344436,"sku":"FTC_010232_12","price":10.0,"currency_code":"GBP","in_stock":true},{"title":"14","offer_id":46185927377204,"sku":"FTC_010232_14","price":25.8,"currency_code":"GBP","in_stock":false},{"title":"16","offer_id":46185927442740,"sku":"FTC_010232_16","price":25.8,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/RedNellyTrapezedress.webp?v=1763485381"},{"product_id":"pansy-dot-shirt-dress","title":"Pansy Dot Shirt Dress","description":"\u003cp\u003e\u003cspan style=\"background-color: #ffffff; color: #000000;\"\u003eDesigned in a bold shade with classy pansy dot prints, this is a chic shirt dress to style this summer and beyond. The collar and classic style makes it easy to wear for work and weekends.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Whistles","offers":[{"title":"Red \/ 8","offer_id":46185927999796,"sku":"FTC_010235_8","price":10.0,"currency_code":"GBP","in_stock":true},{"title":"Red \/ 10","offer_id":46185927934260,"sku":"FTC_010235_10","price":29.8,"currency_code":"GBP","in_stock":false},{"title":"Red \/ 12","offer_id":46185927967028,"sku":"FTC_010235_12","price":29.8,"currency_code":"GBP","in_stock":false},{"title":"Red \/ 14","offer_id":46185927868724,"sku":"FTC_010235_14","price":29.8,"currency_code":"GBP","in_stock":false},{"title":"Red \/ 16","offer_id":46185927901492,"sku":"FTC_010235_16","price":29.8,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/5053867874937_1.jpg?v=1692179782"},{"product_id":"stripe-sequin-dress","title":"Stripe Sequin Dress","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eDripping with shiny black sequins, this dress is the epitome of after-dark glamour. The column-like relaxed fit throughout creates a flattering silhouette, and the midi length with split detail adds elegance to your evening look.\u003c\/span\u003e","brand":"Whistles","offers":[{"title":"8","offer_id":46909008511284,"sku":"FTC_010240_8","price":10.0,"currency_code":"GBP","in_stock":true},{"title":"10","offer_id":47319521231156,"sku":"FTC_010240_10","price":10.0,"currency_code":"GBP","in_stock":true},{"title":"14","offer_id":46909008609588,"sku":"FTC_010240_14","price":10.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/Sale_40_594759b6-445e-464f-89a5-e926244c89c0.png?v=1697659816"},{"product_id":"twin-daisy-print-midi-dress","title":"Twin Daisy Print Midi Dress","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eTurns heads in this beautiful daisy printed dress, brought to life by a vibrant blue and white colour scheme and charming contrast lace trim. 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Wear yours with lace-up boots or sleek heels.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFor the Creators Says: Small bump friendly and breastfeeding friendly\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCollared neckline\u003c\/li\u003e\n\u003cli\u003eShort sleeves\u003c\/li\u003e\n\u003cli\u003eFitted at the waist\u003c\/li\u003e\n\u003cli\u003eA-line skirt\u003c\/li\u003e\n\u003cli\u003eSlit at front hem\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eModel is 5'11''\/180cm and wears a UK size 8\u003c\/p\u003e","brand":"Whistles","offers":[{"title":"Black \/ 10","offer_id":46185935241524,"sku":"FTC_010249_10","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/5053867808345_2_8a106c36-5162-4e04-a635-6eac54a61385.jpg?v=1692179858"},{"product_id":"spencer-dress-black","title":"Spencer Dress - Black","description":"\u003cp\u003eRibbed midi knit dress with a high neck and side slit detail on sleeves.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color: #ffffff; color: #303030;\"\u003eJuliet wears a small. This style fits true to size, we recommend sizing up if you'd prefer an oversized look. We offer fewer sizes in our knit styles due to the generous and easy-to-fit nature of the fabric. 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The Core Restore belt provides help with supporting your surgical incision, holding your abdominal muscles together and increasing circulation at your surgical site to promote healing and decrease swelling. The band should always be placed over the incision, and it should be worn snug but not too tight, so that you are able to breathe comfortably.\u003cbr\u003e \u003c\/p\u003e\u003cp style=\"margin-left:0px;\"\u003e\u003cstrong\u003eWEAR IMMEDIATELY AFTER BIRTH FOR BEST RESULTS\u003c\/strong\u003e\u003c\/p\u003e\u003cp style=\"margin-left:0px;\"\u003eYou can start to use the Core Restore support band straight after normal delivery and c-section. We recommend using the support band regularly for at least 6-12 weeks immediately after childbirth, but if desired, the band can be worn longer. If you have had a c-section, please ensure that the band is positioned over your surgical wound and that it does not rub the wound. If in doubt or if special conditions apply to your post-baby health, please consult your physician first. \u003c\/p\u003e\u003cp style=\"margin-left:0px;\"\u003e\u003cem\u003eDo not use during pregnancy. If you experience any pain or discomfort, discontinue use and consult your physician.\u003c\/em\u003e\u003cbr\u003e \u003c\/p\u003e\u003cp style=\"margin-left:0px;\"\u003e\u003cstrong\u003eSUSTAINABLE BRAND\u003c\/strong\u003e\u003c\/p\u003e\u003cp style=\"margin-left:0px;\"\u003eLola\u0026amp;Lykke produces high-quality, long lasting products in 100% recyclable, plastic-free packaging. 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With cleverly hidden zips under the bust this is a great nursing dress for a wedding that lets you feel like a lady. \u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"background-color:rgb(255,255,255);color:rgb(35,30,27);\"\u003e100% linen\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:rgb(255,255,255);color:rgb(35,30,27);\"\u003eAdjustable tie straps \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:rgb(255,255,255);color:rgb(35,30,27);\"\u003eElastic back \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:rgb(255,255,255);color:rgb(35,30,27);\"\u003eConcealed zippers for nursing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:rgb(255,255,255);color:rgb(35,30,27);\"\u003eChoose your pre-pregnancy size for the perfect fit\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bump \u0026 Milk","offers":[{"title":"Pink \/ XS","offer_id":46185991471412,"sku":"FTC_010130_XS","price":25.8,"currency_code":"GBP","in_stock":false},{"title":"Pink \/ S","offer_id":46185991536948,"sku":"FTC_010130_S","price":25.8,"currency_code":"GBP","in_stock":false},{"title":"Pink \/ M","offer_id":46185991569716,"sku":"FTC_010130_M","price":25.8,"currency_code":"GBP","in_stock":false},{"title":"Pink \/ L","offer_id":46185991504180,"sku":"FTC_010130_L","price":10.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/1_e440c006-5e6e-44b1-a781-a7084146a169.jpg?v=1692180699"},{"product_id":"esther-dress-gingham","title":"Esther Dress - Gingham","description":"\u003cp\u003eMaxi-length off the shoulder dress with ruched elasticised bodice and dramatic full drop down to a floaty frill detail at hem. 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