{"title":"My Expert Midwife","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eMy Expert Midwife at For The Creators\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWhen a product is recommended by the midwives who actually use it in clinical practice, you know it's the real thing. My Expert Midwife was founded by a practicing NHS midwife who saw a gap between what new mothers needed and what was available on the market — and then spent years closing it. The result is a multi-award-winning, dermatologically tested range of pregnancy, birth, postpartum and newborn skincare that is up to 99% naturally derived, pregnancy-safe, and developed by registered midwives at every step.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWe stock My Expert Midwife at For The Creators because their values align exactly with ours: evidence-based, expertly made, and genuinely useful to women at every stage of their journey from preconception to postpartum.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhat My Expert Midwife Is Known For\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMy Expert Midwife products have earned a rare kind of reputation — the word-of-mouth kind, backed by over 25 industry awards and coverage in The Independent, Cosmopolitan, Glamour, Mother \u0026amp; Baby, and Mumsnet. Their hero products have collectively been used over a million times. Their Spritz for Bits is considered one of the essential items on any hospital bag checklist. Their Stretch Mark Serum is the gift that keeps coming back to the baby shower table. And their midwife-led guides and webinars make the whole range feel less like skincare and more like having an expert in your corner.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eThe Gift Sets\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eEvery My Expert Midwife gift set has been curated around a specific need or stage, so whether you're shopping for a baby shower, a hospital bag treat, a postpartum recovery kit, or a new baby gift, you'll find something that's been thoughtfully assembled by people who know exactly what the moment calls for. Each set is beautifully presented and ready to gift without additional wrapping.\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eMama to Be Gift Set\u003c\/strong\u003e — the comprehensive pregnancy-to-newborn companion covering bump care, birth prep, breastfeeding, and baby's skin\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eThe BIRTHday Bag\u003c\/strong\u003e — hospital bag essentials, expertly selected for the big day\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003ePostnatal Recovery Set\u003c\/strong\u003e — everything a new mum needs to rest, heal, and recover after birth\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eGlow Mama Glow\u003c\/strong\u003e — the pregnancy pamper set for those who deserve a glow-up (everyone)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eFor Your Bits\u003c\/strong\u003e — the perineal care kit that covers prep before birth and recovery after\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eOh Baby, Baby\u003c\/strong\u003e — gentle, fragrance-free newborn skincare built around a midwife-developed routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003ePregnancy-Safe. Dermatologically Tested. Midwife-Made.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eEvery product in the My Expert Midwife range is formulated to be safe during pregnancy and postpartum, including during breastfeeding. All products are dermatologically tested and made with naturally derived ingredients. No parabens, no harsh synthetics, no unnecessary extras — just what actually works, approved by the midwives who know best.\u003c\/p\u003e","products":[{"product_id":"my-expert-midwife-mama-to-be-gift-set","title":"My Expert Midwife mama to be gift set","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThere's an art to buying the perfect gift for a mum-to-be — and this is it. Created by actual midwives who know exactly what a changing body needs, the \u003cstrong\u003eMama to Be Gift Set \u003c\/strong\u003eis the ultimate all-in-one companion for pregnancy, birth, and those tender early days that follow. It's the kind of gift that says 'I've thought about this properly' — because it covers everything, from bump care to bits care, all in one gorgeous reusable washbag ready to slide straight into her hospital bag.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEverything inside is naturally derived, dermatologically tested and pregnancy-safe — products your midwife would reach for, not just products that look nice on a shelf.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eWhat's Inside\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eStretch Mark Serum (150ml)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003eSpritz for Bits (100ml)\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003ePeri Prep Perineal Massage Oil (30ml)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003eMini Nipple Balm (10ml)\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003eMini Bum Balm (10ml)\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003eAll Better Balm (10ml)\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003eSoak for Bits \u0026amp; Body (75g)\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eThe Washbag\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eBest for\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e2nd trimester onwards · Baby showers · Thoughtful gifting\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eThe FTC Verdict\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis is our go-to baby shower gift recommendation, and the one we'd choose for ourselves. It covers the real stuff — the stretch marks, the bits, the nipples, the bath, the baby — with products that actually work and are made by people who've sat in hundreds of delivery rooms. Midwife-made. Mum approved. FTC curated.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"My Expert Midwife","offers":[{"title":"Default Title","offer_id":57589061321087,"sku":"FTCR_2605041","price":60.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/174ba88046bb35df64837e2dd1cf4ae4b27037bd009d2219cdd485a33b57e2cf.jpg?v=1779369302"},{"product_id":"my-expert-midwife-the-recovery-kit","title":"Postnatal Recovery Set","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYou've just done something truly extraordinary. And however your baby arrived — whether by vaginal birth or c-section, planned or completely unexpected — your body now needs the same thing: rest, care, and a little expert support to help you recover, reset, and feel like yourself again.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMy Expert Midwife's \u003cstrong\u003ePostnatal Recovery Set\u003c\/strong\u003e brings together three of their most-loved products with a midwife-written recovery guide, all designed specifically for those early postpartum weeks. It's the kit that does the thinking for you when your brain has other things to deal with — and the kind of gift that shows a new mum you really understand what she's about to go through.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eWhat's Inside\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003eSoak for Bits \u0026amp; Body (750g)\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eSpritz for Bits (100ml)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003eStretch Mark Serum (150ml)\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003ePostnatal Recovery eBook (FREE Access)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eWho Is This For?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAll new mums · Vaginal and c-section births · Postpartum recovery · New mum gifts\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEvery new mum. This is not a niche recovery kit for one type of birth — it's designed to support any woman in the weeks after having a baby, whatever her experience. Whether your birth went to plan or didn't, whether you feel brilliant or completely depleted, this set meets you where you are with products and guidance that actually work.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eThe FTC Verdict\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Postnatal Recovery Set is one of the most genuinely useful gifts you can give a new mother — and one of the smartest things to add to your own pre-birth checklist. It answers the postpartum question that nobody really prepares you for ('what do I actually do now?') with midwife-grade expertise and products that deliver. Buy it for a friend. Buy it for yourself. Just make sure it's ready before the baby arrives.\u003c\/span\u003e\u003c\/p\u003e","brand":"My Expert Midwife","offers":[{"title":"Default Title","offer_id":57589063385471,"sku":"FTCR_2605044","price":40.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/70a514099225f244cb5e16ad53a4319da31fc58342d50d5940307c9153ed8f01.jpg?v=1779369327"},{"product_id":"my-expert-midwife-the-birthday-bag-hospital-bag-essentials","title":"My Expert Midwife The BIRTHday Bag - hospital bag essentials","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eThe BIRTHday Bag\u003c\/strong\u003e is exactly what it sounds like — a carefully curated kit of midwife-made essentials for the biggest day of your life. Compact, practical, and packed into a gorgeous wipeable washbag, it's designed to be pulled straight out of your hospital bag when the time comes. Because when you're in labour, the last thing you want to be doing is digging around for things. This set has your back. And your bits.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMy Expert Midwife recommend packing your hospital bag from around 34–36 weeks and making sure your birth partner knows where it is. This set takes one thing off your to-do list — the bit where you have to figure out what your midwife would actually recommend.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eWhat's Inside\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003eSpritz for Bits (100ml)\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003eNipple Balm (30ml)\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eBum Balm (30ml)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eMidwife's Guides to Preparing for Labour (Parts 1 \u0026amp; 2)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eBest for\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHospital bag · Late pregnancy from 34 weeks · Birth prep · Labour and delivery gifts\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eThe FTC Verdict\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe BIRTHday Bag is the hospital bag essential that covers everything most people forget to pack. It's practical, midwife-approved, and comes in a wipeable bag that's infinitely easier to deal with when you're exhausted. A brilliant gift for the mum approaching her due date — or a treat to yourself, because you deserve it.\u003c\/span\u003e\u003c\/p\u003e","brand":"My Expert Midwife","offers":[{"title":"Default Title","offer_id":57589064040831,"sku":"M071580005C","price":35.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/d27243b7e9e71dedc4d8d1a2672567900349994c91390caf3fec9c6cc26757d7.jpg?v=1779369360"},{"product_id":"my-expert-midwife-glow-mama-glow-gift-set","title":"The Glow Mama Glow set","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSometimes the best gift isn't the most complicated one. \u003cstrong\u003eThe Glow Mama Glow set\u003c\/strong\u003e does exactly what its name promises — it brings a glow back to your skin and a moment of genuine calm to your day, with three beautifully crafted products that work harder than they look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNaturally derived, pregnancy-safe, dermatologically tested, and multi-award-winning. All the things you want. None of the unnecessary extras. Beautifully boxed and ready to gift — or to keep entirely for yourself, which is equally valid.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eWhat's Inside\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eSoak for Bits \u0026amp; Body (750g)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003eStretch Mark Serum (150ml)\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003eMini Nipple Balm (10ml)\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eBest for:\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eAll pregnancy stages · Baby showers · Treating yourself · New mum pamper gifts\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eMidwife's Pro Tip\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMix a small amount of the Soak for Bits \u0026amp; Body with the Stretch Mark Serum to create a nourishing body scrub. Exfoliating and deeply moisturising in one — exactly the kind of clever shortcut that only midwives with years of experience recommend.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eThe FTC Verdict\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eGlow Mama Glow is our most giftable set for baby showers and maternity leave send-offs. It's the one that feels genuinely indulgent but is also genuinely useful — the ideal balance for anyone who wants to give something that says 'I see you, and you deserve this'.\u003c\/span\u003e\u003c\/p\u003e","brand":"My Expert Midwife","offers":[{"title":"Default Title","offer_id":57589065646463,"sku":"FTCR_2605040","price":35.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/5b256b6428c960450073ae5cf45fe113d52e27bc38b0305b246f82720b6bab62.jpg?v=1779369391"},{"product_id":"my-expert-midwife-oh-baby-baby-gift-set","title":"Oh Baby, Baby Gift Set","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA baby's skin is one of the most complex, delicate, and remarkable things in the world. It's also one of the most misunderstood — there is a lot of well-meaning but unhelpful advice out there about what babies need, and most of it involves using far more products than is wise.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe \u003cstrong\u003eOh Baby, Baby set\u003c\/strong\u003e cuts through all of that with a simple, midwife-developed routine: gentle, fragrance-free, dermatologically tested, and built around the principle that less is genuinely more when it comes to newborn skin. No unnecessary perfumes, no harsh surfactants, no gimmicks. Just the right products, used the right way, from day one.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eWhat's Inside\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003eBaby Wash (200ml)\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eBum Balm (30ml)\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eDribble Defence (50ml)\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eAll Better Balm (30ml)\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eFlannel\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eMidwife-Led Newborn Skincare Masterclass (FREE Access).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eA Note on Newborn Skin\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA baby's skin continues to develop for the first year of life. The vernix caseosa — that waxy coating on newborns at birth — is nature's first moisturiser and should be left to absorb rather than washed off. Avoid heavily scented products, watch out for anything labelled 'baby-safe' that hasn't been properly dermatologically tested, and trust in the principle that less is more. This set was made by the people who know newborn skin best.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eThe FTC Verdict\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOh Baby, Baby is the new baby gift we actually recommend when someone asks what to buy. It's the set that answers the question 'but what do I actually need for my baby's skin?' with quiet authority. Midwife-made, mum-approved, safe from day one — and genuinely, practically useful.\u003c\/span\u003e\u003c\/p\u003e","brand":"My Expert Midwife","offers":[{"title":"Default Title","offer_id":57589066203519,"sku":"FTCR_2605042","price":35.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/119884393f0a194ac051214b784db6730c2079d39f62845555c7ac658b2bf36c.jpg?v=1779369422"},{"product_id":"my-expert-midwife-for-your-bits-gift-set","title":"For Your Bits Gift Set","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eLet's be honest: nobody really talks about perineal care the way they should. The For Your Bits set fixes that. Because your perineum — the area between your vagina and anus — goes through an enormous amount during pregnancy and birth, and it deserves targeted, expert-level care, delivered with the same warmth and no-nonsense attitude you'd get from a really good midwife.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis set covers the two sides of perineal care: preparing before birth (to reduce the risk of tearing) and recovering after (so that the bits that need care get exactly what they need). Naturally derived, midwife-made, spa-scented. Practical, empowering, and genuinely effective.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eWhat's Inside\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePeri Prep Perineal Massage Oil (30ml)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSpritz for Bits (100ml)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSoak for Bits \u0026amp; Body (750g)\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eHow to Use This Set Through Your Journey\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eBEFORE BIRTH \u003c\/span\u003e\u003cspan\u003eFrom 34 weeks: begin perineal massage with Peri Prep Oil 3–4 times per week. Watch the webinar first.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eAFTER BIRTH \u003c\/span\u003e\u003cspan\u003eIn hospital: reach for Spritz for Bits as soon as you need relief — spray onto a maternity pad or directly onto the area.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRECOVERY \u003c\/span\u003e\u003cspan\u003eAt home: draw a warm bath with Soak for Bits \u0026amp; Body daily or as often as needed. Combine with Spritz for Bits throughout the day.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eWho Is This For?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAnyone who is pregnant and wants to prepare their body properly for birth. Anyone who has just given birth and needs targeted perineal recovery support. And anyone who wants to give a genuinely useful, thoughtful gift to a woman in the final weeks of pregnancy — the one that actually helps with the things nobody talks about.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eAbout My Expert Midwife\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMy Expert Midwife was founded by a team of practicing midwives who were tired of recommending products that fell short. Everything in their range is developed with clinical expertise and real-world knowledge, then tested rigorously to ensure it meets the standards that matter: dermatologically tested, pregnancy and postpartum safe, up to 99% naturally derived, multi-award-winning. Featured in The Independent, Cosmopolitan, Glamour, Mother \u0026amp; Baby, Mumsnet, and more.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAt For The Creators, we stock My Expert Midwife because they share our belief that modern mothers deserve expert guidance and genuinely effective products — from preconception through postpartum, and everything in between.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"My Expert Midwife","offers":[{"title":"Default Title","offer_id":57589067809151,"sku":"FTCR_2605039","price":40.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/fbc8c9c018691df9cefbc3bcfd9eba7ecb31469963c332a8f2801fab22d11973.jpg?v=1779369452"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/collections\/56b30b6f777a1ffe33c1580b03e0e6293a9ed0f49351c07b6595e63df356c932.png?v=1779974609","url":"https:\/\/forthecreators.co\/collections\/my-expert-midwife.oembed","provider":"For The Creators","version":"1.0","type":"link"}