{"title":"New In","description":"","products":[{"product_id":"rixo-aubrie-dress-blue","title":"Aubrie Maternity Dress in blue","description":"\u003cp data-start=\"245\" data-end=\"349\"\u003eAubrie is an easy, throw-on midi dress designed to support you through pregnancy, postpartum and beyond.\u003c\/p\u003e\n\u003cp data-start=\"351\" data-end=\"594\"\u003eInspired by a 70s silhouette, it’s light, breathable and intentionally relaxed. Made from soft cotton-voile, it feels gentle on the skin and comfortable in warmer weather, with a shape that allows space for a growing bump and ease after birth.\u003c\/p\u003e\n\u003cp data-start=\"596\" data-end=\"871\"\u003eThe dress is softly fitted under the bust, then falls into a floaty, full skirt that moves with you rather than clinging. 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Because motherhood is busy enough—your outfit should be the easy part.\u003c\/p\u003e","brand":"Nom Maternity","offers":[{"title":"Multi \/ XS","offer_id":56922754023807,"sku":"FTC_2602076_XS","price":24.94,"currency_code":"GBP","in_stock":true},{"title":"Multi \/ S","offer_id":56922754122111,"sku":"FTC_2602076_S","price":32.06,"currency_code":"GBP","in_stock":true},{"title":"Multi \/ M","offer_id":56922754056575,"sku":"FTC_2602076_M","price":42.75,"currency_code":"GBP","in_stock":true},{"title":"Multi \/ L","offer_id":56922754089343,"sku":"FTC_2602076_L","price":32.06,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/Amabella_Jumpsuit_Black_Side_1.webp?v=1771261721"},{"product_id":"nom-maternity-washed-black-juniper-cotton-maternity-romper","title":"Washed Black Juniper Cotton Maternity Romper","description":"\u003cp\u003e\u003cem\u003e\"\u003cmeta charset=\"utf-8\"\u003eWore when I was 5 months pregnant and it was SO cute. So comfortable, length on legs and torso was great. I just loved this so much and felt so pretty and put together when I wore it. Definitely get it!\"\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eMeet your new mum-uniform: the Washed Black Juniper Cotton Maternity Romper. Designed for real life, this one-and-done staple makes getting dressed the easiest part of your day—whether you’re bumpin’, nursing, or chasing after little ones. \u003c\/p\u003e\n\u003cp\u003eWhy you’ll love it:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEffortless style: The Washed Black Juniper Cotton Maternity Romper delivers instant polish with zero fuss—just throw it on and go.\u003c\/li\u003e\n\u003cli\u003eAll-day comfort: Made from soft, breathable cotton with a relaxed fit that moves with you from pregnancy through postpartum.\u003c\/li\u003e\n\u003cli\u003eNursing-friendly: Hidden snaps at the shoulders mean easy, discreet access for breastfeeding—no awkward undressing required.\u003c\/li\u003e\n\u003cli\u003eGrows with you: Adjustable waist tie and roomy cut adapt to your changing shape, so you feel supported at every stage.\u003c\/li\u003e\n\u003cli\u003eMum-life ready: Deep pockets for snacks, dummies, or your phone—because your hands are always full.\u003c\/li\u003e\n\u003cli\u003eEasy care: Machine washable and built to last, so you can wear it on repeat.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Washed Black Juniper Cotton Maternity Romper is the answer to “what do I wear?”—for every trimester, every feed, and every busy day. Because motherhood is messy, but your style doesn’t have to be.\u003c\/p\u003e","brand":"Nom Maternity","offers":[{"title":"Black \/ XS","offer_id":56922754154879,"sku":"FTC_2602074_XS","price":54.9,"currency_code":"GBP","in_stock":true},{"title":"Black \/ S","offer_id":56922754187647,"sku":"FTC_2602074_S","price":54.9,"currency_code":"GBP","in_stock":false},{"title":"Black \/ M","offer_id":56922754220415,"sku":"FTC_2602074_M","price":54.9,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L","offer_id":56922754253183,"sku":"FTC_2602074_L","price":54.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/JuniperCottonRomper3.webp?v=1771336291"},{"product_id":"florere-printed-column-maxi-dress","title":"Printed Maternity Maxi Dress","description":"\u003cp\u003eMeet your new mum-uniform: the Printed Column Maxi Dress. Designed for real life (and real bumps), this dress is your shortcut to feeling put-together, comfortable, and effortlessly stylish—whether you’re chasing toddlers or heading out for a rare date night. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eWhy mums love it:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAll-day comfort: Soft, stretchy fabric adapts to your changing shape—perfect for pregnancy, postpartum, and beyond.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFlattering fit: The column silhouette skims in all the right places, giving you confidence through every stage of motherhood.\u003c\/li\u003e\n\u003cli\u003eNo-fuss style: Eye-catching multi-print means you can throw it on and look instantly pulled together—no accessories needed.\u003c\/li\u003e\n\u003cli\u003eMachine washable: Because who has time for dry cleaning with little ones around? The Printed Column Maxi Dress is made for mums who want to feel good, move freely, and get on with their day—without sacrificing style.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFrom bump to baby and every moment in between, this is the dress you’ll reach for again and again.\u003c\/p\u003e","brand":"Florere","offers":[{"title":"Multi \/ 8","offer_id":56922754777471,"sku":"FTC_2602082_8","price":93.8,"currency_code":"GBP","in_stock":true},{"title":"Multi \/ 10","offer_id":56922754744703,"sku":"FTC_2602082_10","price":93.8,"currency_code":"GBP","in_stock":true},{"title":"Multi \/ 12","offer_id":56922754810239,"sku":"FTC_2602082_12","price":160.8,"currency_code":"GBP","in_stock":true},{"title":"Multi \/ 14","offer_id":56922754875775,"sku":"FTC_2602082_14","price":160.8,"currency_code":"GBP","in_stock":false},{"title":"Multi \/ 16","offer_id":56922754843007,"sku":"FTC_2602082_16","price":160.8,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/PrintedColumnMaxiDress1.webp?v=1770650814"},{"product_id":"florere-pleated-blouson-sleeve-top","title":"Pleated Blouson Sleeve Top","description":"\u003cp\u003eMeet your new mum-uniform hero: the Pleated Blouson Sleeve Top. Designed for the days when you want to feel put-together but need comfort that keeps up with mum life, this top is your shortcut to effortless style—bump, baby, and beyond.\u003c\/p\u003e\n\u003cp\u003eWhy mums love it:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFlattering pleats and a relaxed fit glide over growing bumps and postpartum curves—no tugging, no fuss.\u003c\/li\u003e\n\u003cli\u003eBlouson sleeves add a playful twist, making it easy to dress up for brunch or down for the school run.\u003c\/li\u003e\n\u003cli\u003eLightweight, breathable fabric keeps you cool during pregnancy and those unpredictable postpartum temperature swings.\u003c\/li\u003e\n\u003cli\u003eEasy-access neckline for discreet breastfeeding—because feeding on the go shouldn’t mean sacrificing style.\u003c\/li\u003e\n\u003cli\u003eMachine washable and quick-drying, so you can spend less time on laundry and more time with your little one.\u003c\/li\u003e\n\u003cli\u003eMulti-print design hides spills and stains (because life with kids is never mess-free).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Pleated Blouson Sleeve Top is made for real mums, real bodies, and real moments—so you can feel confident, comfortable, and ready for whatever motherhood throws your way.\u003c\/p\u003e","brand":"Florere","offers":[{"title":"Multi \/ 8","offer_id":56922755563903,"sku":"FTC_2602084_8","price":76.8,"currency_code":"GBP","in_stock":true},{"title":"Multi \/ 10","offer_id":56922755596671,"sku":"FTC_2602084_10","price":57.6,"currency_code":"GBP","in_stock":true},{"title":"Multi \/ 12","offer_id":56922755629439,"sku":"FTC_2602084_12","price":44.8,"currency_code":"GBP","in_stock":false},{"title":"Multi \/ 14","offer_id":56922755662207,"sku":"FTC_2602084_14","price":76.8,"currency_code":"GBP","in_stock":false},{"title":"Multi \/ 16","offer_id":56922755694975,"sku":"FTC_2602084_16","price":76.8,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/PleatedBlousonSleeveTop4.webp?v=1770650629"},{"product_id":"florere-short-sleeve-jacket","title":"Short Sleeve Jacket","description":"\u003cp\u003eMeet your new mum-uniform hero: the Short Sleeve Jacket. Designed for the real, everyday moments of motherhood—school runs, coffee catch-ups, or just getting out the door with a little one in tow—this jacket brings effortless style and comfort to your busy life.\u003c\/p\u003e\n\u003cp\u003eWhy mums love it:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEasy, throw-on style: No fiddly fastenings—just slip it on and go, even with a wriggly toddler or a bump.\u003c\/li\u003e\n\u003cli\u003eRoomy, relaxed fit: Perfect for layering over maternity tops or nursing tees, with space to grow (or shrink) as your body changes.\u003c\/li\u003e\n\u003cli\u003eBreathable, soft fabric: Keeps you cool and comfy during pregnancy, postpartum, and beyond—no overheating, no scratchy seams.\u003c\/li\u003e\n\u003cli\u003eDeep, practical pockets: Stash snacks, dummies, or your phone—because mums never have enough hands.\u003c\/li\u003e\n\u003cli\u003eVersatile black: Dresses up or down, matches everything, and hides the inevitable spills and smudges of mum life.\u003c\/li\u003e\n\u003cli\u003eWhether you’re expecting, newly postpartum, or chasing after little ones, the Short Sleeve Jacket is your go-to for looking put-together without the fuss. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBecause motherhood is messy, but your style doesn’t have to be.\u003c\/p\u003e","brand":"Florere","offers":[{"title":"Multi \/ 8","offer_id":56922755760511,"sku":"FTC_2602086_8","price":88.8,"currency_code":"GBP","in_stock":false},{"title":"Multi \/ 10","offer_id":56922755727743,"sku":"FTC_2602086_10","price":88.8,"currency_code":"GBP","in_stock":true},{"title":"Multi \/ 12","offer_id":56922755793279,"sku":"FTC_2602086_12","price":88.8,"currency_code":"GBP","in_stock":true},{"title":"Multi \/ 14","offer_id":56922755826047,"sku":"FTC_2602086_14","price":88.8,"currency_code":"GBP","in_stock":true},{"title":"Multi \/ 16","offer_id":56922755858815,"sku":"FTC_2602086_16","price":88.8,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/ShortSleevedJacket2.webp?v=1770650293"},{"product_id":"florere-tie-back-print-halter-top","title":"Tie Back Print Halter Top","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis is pregnancy workwear with a softer edge.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Tie Back Print Halter Top is designed for those in-between stages of pregnancy, when you want to feel comfortable, supported, and still like yourself at work. The halter neckline creates a clean, flattering line through the shoulders, while the adjustable tie-back allows you to tailor the fit as your body changes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe print adds interest without overpowering, making this an easy option for workdays when you want to look considered without feeling overdone. It’s lightweight, breathable, and works beautifully tucked into tailored trousers or worn loose over skirts, giving you flexibility throughout pregnancy and into postpartum.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis is a piece that earns its place in a pregnancy work wardrobe. Polished, practical, and quietly confidence-boosting.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eWhy you’ll love it\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAdjustable tie-back for a flexible pregnancy-friendly fit\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFlattering halter neckline that feels modern and work-appropriate\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIdeal for pregnancy workwear and smart everyday dressing\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLightweight and comfortable for long days\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eDesigned to work during pregnancy and beyond\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Florere","offers":[{"title":"Multi \/ 8","offer_id":56923081212287,"sku":"FTC_2602083_8","price":44.8,"currency_code":"GBP","in_stock":true},{"title":"Multi \/ 10","offer_id":56923081245055,"sku":"FTC_2602083_10","price":44.8,"currency_code":"GBP","in_stock":true},{"title":"Multi \/ 12","offer_id":56923081277823,"sku":"FTC_2602083_12","price":44.8,"currency_code":"GBP","in_stock":true},{"title":"Multi \/ 14","offer_id":56923081310591,"sku":"FTC_2602083_14","price":44.8,"currency_code":"GBP","in_stock":false},{"title":"Multi \/ 16","offer_id":56923081343359,"sku":"FTC_2602083_16","price":44.8,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/T-102_1.jpg?v=1770652902"},{"product_id":"florere-tie-back-cotton-midi-yellow-dress","title":"Tie Back Maternity Midi Dress","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis is the kind of dress that makes getting dressed feel easy again.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Tie Back Cotton Midi Yellow Dress is a beautiful option for early pregnancy occasions, when you want something special that doesn’t feel restrictive or overly structured. Crafted in breathable cotton, it offers natural movement and comfort while maintaining an elegant silhouette that works perfectly for weddings, baby showers, and summer events.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe adjustable tie-back detail allows you to tailor the fit as your body changes, making it especially well suited to early pregnancy. The midi length feels polished and timeless, while the soft yellow tone brings warmth and joy without overpowering. It’s occasionwear that feels considered, comfortable, and confidence-boosting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis is a dress you can wear now, through pregnancy, and again postpartum. 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It’s softly structured, beautifully fluid, and flattering in all the right places as your body changes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe tie neckline adds polish without feeling fussy, while the midi length keeps it versatile and work-appropriate. It’s the kind of piece that looks intentional with boots and a coat for meetings, then instantly elevates with heels for weddings, baby showers, or dinners you’ve been looking forward to.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThoughtful design means it accommodates a growing bump comfortably, then continues to earn its place in your wardrobe postpartum. 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Polished enough for a wedding guest moment, but comfortable enough for everyday plans.\u003c\/p\u003e","brand":"Nobody's Child","offers":[{"title":"Blue \/ 8","offer_id":57059965141375,"sku":"FTC_26030102_8","price":53.4,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ 10","offer_id":57059965108607,"sku":"FTC_26030102_10","price":40.05,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ 12","offer_id":57059965075839,"sku":"FTC_26030102_12","price":53.4,"currency_code":"GBP","in_stock":false},{"title":"Blue \/ 14","offer_id":57059965206911,"sku":"FTC_26030102_14","price":53.4,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ 16","offer_id":57059965174143,"sku":"FTC_26030102_16","price":53.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/BlueFloralLaylaMidiDress4.webp?v=1772569896"},{"product_id":"nobodys-child-joss-black-gingham-midi-dress","title":"Joss Black Gingham Midi Dress","description":"\u003cp data-start=\"500\" data-end=\"797\"\u003eNobody’s Child’s Black Gingham Tiered Joss Midi Dress is the kind of throw-on piece that still feels put together. 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Pair it with loose denim, linen trousers or a simple midi skirt for an outfit that feels considered but never overdone.\u003c\/p\u003e","brand":"Nobody's Child","offers":[{"title":"Red \/ 8","offer_id":57059965567359,"sku":"FTC_26030105_8","price":31.2,"currency_code":"GBP","in_stock":true},{"title":"Red \/ 10","offer_id":57059965501823,"sku":"FTC_26030105_10","price":31.2,"currency_code":"GBP","in_stock":true},{"title":"Red \/ 12","offer_id":57059965632895,"sku":"FTC_26030105_12","price":31.2,"currency_code":"GBP","in_stock":true},{"title":"Red \/ 14","offer_id":57059965600127,"sku":"FTC_26030105_14","price":31.2,"currency_code":"GBP","in_stock":true},{"title":"Red \/ 18","offer_id":57059965534591,"sku":"FTC_26030105_18","price":26.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/RedGinghamPeterPanCollarTop1.webp?v=1772570510"},{"product_id":"nobodys-child-allson-green-dress","title":"Green Puff Sleeve Allison Maternity Dress","description":"\u003cp data-start=\"483\" data-end=\"737\"\u003eNobody’s Child’s Green Puff Sleeve Allison Midi Dress is one of those easy pieces that feels good the moment you put it on. 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Made from breathable organic cotton, it’s a dress you can move in, sit in, and live in.\u003c\/p\u003e","brand":"Nobody's Child","offers":[{"title":"Green \/ 8","offer_id":57059965763967,"sku":"FTC_26030109_8","price":69.3,"currency_code":"GBP","in_stock":false},{"title":"Green \/ 10","offer_id":57059965698431,"sku":"FTC_26030109_10","price":69.3,"currency_code":"GBP","in_stock":true},{"title":"Green \/ 12","offer_id":57059965731199,"sku":"FTC_26030109_12","price":69.3,"currency_code":"GBP","in_stock":false},{"title":"Green \/ 14","offer_id":57059965665663,"sku":"FTC_26030109_14","price":69.3,"currency_code":"GBP","in_stock":true},{"title":"Green \/ 16","offer_id":57059965796735,"sku":"FTC_26030109_16","price":69.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/GreenPuffSleeveAllisonMidiDress2.webp?v=1775841688"},{"product_id":"nobodys-child-sleeveless-charlie-green-midaxi-dress","title":"Sleeveless Charlie Green Midaxi Dress","description":"\u003cp data-start=\"529\" data-end=\"782\"\u003eNobody’s Child’s Sleeveless Charlie Midaxi Dress is one of those throw-on pieces that works at every stage. 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