{"title":"New Mum Gifts","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ePut a smile on her face with our new mum range, full of our best selling best beauty gifts and picks that she will \u003cem\u003eactually want. \u003c\/em\u003e\u003c\/span\u003eBecause every mum and mum-to-be deserves a little something for themselves. \u003c\/p\u003e","products":[{"product_id":"nipple-lip-balm","title":"Nipple \u0026 Lip Balm","description":"\u003cdiv class=\"page\" title=\"Page 10\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"layoutArea\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"column\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eRESCUE BALM\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis lanolin-free formula helps calm and soothe irritated nipps + relieve dry lips and other bits. Tropical butters and superfruits create a barrier against chapping and cha\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003enge.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cem\u003e\u003cmeta charset=\"utf-8\"\u003e \u003ca class=\"acc_toggle js-acc-toggle active\"\u003eHow To Use It\u003c\/a\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"inner show\"\u003e\n\u003cp\u003e1. Before: hydrate lips, cuticles and any other dry bits 24\/7\u003cbr\u003e2. During: Massage onto nipps to prep for nursing\u003cbr\u003e3. After: Apply to soothe + protect nipps while nursing\u003cbr\u003e4. Gently wipe your breast prior to feeding to remove any residue\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eINGREDIENTS:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eEuterpe Oleracea Sterols, Punica Granatum Sterols, Argania Spinosa Kernel Oil, Olea Europaea (Olive) Fruit Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Cera Alba \/ Beeswax \/ Cire d'abeille, Butyrospermum Parkii (Shea Butter) Oil, Ricinus Communis (Castor) Seed Oil, Linoleic Acid, Oleic Acid, Linolenic Acid, Althaea Officinalis, Leaf\/Root Extract, Astrocaryum, Murumuru Seed Butter, Calendula Officinalis Flower Extract, Calophyllum Inophyllum Seed Oil, Mangifera Indica (Mango) Seed Butter, Theobroma Grandiflorum Seed Butter, Tocopherol, Tocopheryl Acetate\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"UTF-8\"\u003eGone are the days of cobbling together your friends’ preggo product tips. HATCH MAMA is non-toxic, mama-safe, feel-good beauty designed to help mamas everywhere overcome the challenges unique to pregnancy. From stretch marks to thinning hair to sleepless nights, they're helping you tackle every pre- and postnatal beauty issue head-on, so you can continue to feel like the best version of you.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Hatch Mama","offers":[{"title":"Default Title","offer_id":46482586829108,"sku":"FTCR_600102","price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/1_c45487b6-f487-41b2-a704-0021bb63f38a.png?v=1698162470"},{"product_id":"hatch-belly-oil","title":"HATCH Belly Oil","description":"\u003cdiv title=\"Page 4\" class=\"page\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eThe cult belly oil that had a 1,000-person waitlist in the US — now available at For The Creators.\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eA lightweight, quick-absorbing oil that keeps your skin comfortable as your bump grows. Consider this the most luxury of stretch mark reduction therapy.\u003cbr\u003e\u003cbr\u003eFormulated to reduce itching and minimise the appearance of stretch marks, it delivers deep hydration without any greasy residue.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe blend — grapefruit, sweet almond, argan, and olive oils — is gentle, nourishing, and subtly citrusy (Goop's words, not ours). It's the kind of product you'll use daily and actually look forward to.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003ePatch test advised, as with all new skincare.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eHatch Mama Beauty makes pregnancy-safe skincare that actually does something. From stretch marks to sleepless nights, their non-toxic, mama-safe range helps you tackle the stuff that comes with growing a human — so you can keep feeling like you. No cobbling together tips from five different friends required.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Hatch Mama","offers":[{"title":"195ml","offer_id":55814689816959,"sku":"FTCR_600105_195","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"30ml","offer_id":55814689849727,"sku":"FTCR_600105_30","price":25.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/HATCH10-30-1720743_FINAL.jpg?v=1764234981"},{"product_id":"down-girl","title":"Down, Girl Cooling Leg \u0026 Foot Cream","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003e\u003cstrong\u003eThis lotion has been so soothing in late pregnancy. It’s become part of my nightly wind down ritual. \u003c\/strong\u003eKayla K.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eBring down that swell and invigorate tired limbs with this gel-based cooling cream. It's infused with a naturally derived ginger + mint blend for instant relief that won't over-stimulate your senses.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eHATCH Mama Beauty Products are made with all natural ingredients, we suggest checking the ingredient list before use to ensure you do not have any known allergies to the ingredients.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca class=\"acc_toggle js-acc-toggle active\"\u003eWhy We Love It\u003c\/a\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFree of parabens, phthalates, dyes, \u0026amp; fragrance\u003c\/li\u003e\n\u003cli\u003ePlant-derived, vegan, \u0026amp; gluten-free\u003c\/li\u003e\n\u003cli\u003eDermatologist \u0026amp; allergy tested\u003c\/li\u003e\n\u003cli\u003eGreat for the low back (when you're really bumpin')\u003c\/li\u003e\n\u003cli\u003eBPA-free packaging\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hatch Mama","offers":[{"title":"Default Title","offer_id":46482599608628,"sku":"FTCR_600103","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/DownGirlAlt_c2311765-7888-4272-a744-e261ce6225d6_1920x_jpg.webp?v=1772812129"},{"product_id":"womens-socks","title":"Womens Socks - Pink","description":"\u003cmeta charset=\"UTF-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhat can we say? It’s a really warm sock. Snuggler of ankles. A treat for your toes. They’re space-dyed (that’s when you dye the wool with a whole bunch of colours to get a rainbow effect), 100% cotton, and very thick. \u003c\/span\u003e","brand":"Desmond \u0026 Dempsey","offers":[{"title":"Default Title","offer_id":46995676889396,"sku":"FTCR_224812_ONS","price":19.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/products\/d_d_ss22_6556_720.jpg?v=1698077454"},{"product_id":"womens-socks-purple","title":"Womens Socks - Purple","description":"\u003cmeta charset=\"UTF-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhat can we say? It’s a really warm sock. Snuggler of ankles. A treat for your toes. They’re space-dyed (that’s when you dye the wool with a whole bunch of colours to get a rainbow effect), 100% cotton, and very thick. \u003c\/span\u003e","brand":"Desmond \u0026 Dempsey","offers":[{"title":"Default Title","offer_id":46995677118772,"sku":"FTCR_224814_ONS","price":19.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/products\/d_d_160621_18678_720.jpg?v=1698077458"},{"product_id":"all-about-mum-cards","title":"All About Mum Cards","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eProviding new mums with all the essential information they need to care for themselves in the early postpartum period\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eClare Bourne, Pelvic Floor Physio created these The All About Mum cards to provide all the essential information patients would need to walk them through the early days and weeks postnatal. Women often say that they spent so long thinking about pregnancy and birth, but didn’t feel educated about the postpartum period. These cards cover all topics from recovery after vaginal or caesarean birth to your first wee and poo and return to exercise. They are the ideal gift for yourself or to give to a friend, no need for horror stories but a gentle guide to help them navigate the moments that lots of us fear.\u003c\/p\u003e","brand":"Clare Bourne","offers":[{"title":"Default Title","offer_id":47011498230068,"sku":"FTCR_580101","price":2.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/products\/Clare-Bourne-Physio-All-About-Mum-Cards-Pregnancy-Pelvic-Health-4.jpg?v=1698246321"},{"product_id":"ftc-gift-box","title":"Hospital Bag Bundle","description":"\u003cstyle\u003e\n    .mce-content-body .bundle-builder-customer-text {\n        display: none\n    }\n    .shopify-section .bundle-bundler-admin-text {\n        display: none\n    }\n\u003c\/style\u003e\n\n\u003cdiv class=\"bundle-builder-customer-text\"\u003e\n    \u003cstrong\u003eDo not\u003c\/strong\u003e add this product to your cart.\n    Please \u003ca id=\"bundle-builder-app--bundle-link\" href=\"\/apps\/bundles\/bundle\/148911\"\u003evisit the bundle page\u003c\/a\u003e to edit.\n\u003c\/div\u003e\n\n\u003cnoscript\u003e\u003ca href=\"\/apps\/bundles\/bundle\/148911\"\u003e\u003c\/a\u003e\u003c\/noscript\u003e\n\n\u003cdiv class=\"bundle-bundler-admin-text\"\u003e\n    \u003cp\u003eThis is a dummy product and \u003cstrong\u003emust not be deleted or altered\u003c\/strong\u003e.\u003c\/p\u003e\n    \u003cp\u003eDummy products are essential for the Bundle Builder app to function.\u003c\/p\u003e\n    \u003cp\u003eLearn more here: https:\/\/support.kitenzo.com\/article\/604-dummy-products\u003c\/p\u003e\n\u003c\/div\u003e","brand":"For The Creators","offers":[{"title":"Default Title","offer_id":47982394179892,"sku":null,"price":3.4,"currency_code":"GBP","in_stock":true},{"title":"Bundle #10392164","offer_id":47982406205748,"sku":null,"price":3.4,"currency_code":"GBP","in_stock":false},{"title":"Bundle #10433691","offer_id":48001448640820,"sku":"BUNDLE-10433691","price":95.0,"currency_code":"GBP","in_stock":false},{"title":"Bundle #10464554","offer_id":48016911171892,"sku":"BUNDLE-10464554","price":57.99,"currency_code":"GBP","in_stock":false},{"title":"Bundle #10464558","offer_id":48016912023860,"sku":"BUNDLE-10464558","price":36.0,"currency_code":"GBP","in_stock":false},{"title":"Bundle #10464575","offer_id":48016918905140,"sku":"BUNDLE-10464575","price":57.0,"currency_code":"GBP","in_stock":false},{"title":"Bundle #10723543","offer_id":48176585572660,"sku":"BUNDLE-10723543","price":15.0,"currency_code":"GBP","in_stock":false},{"title":"Bundle #10796542","offer_id":48230524649780,"sku":"BUNDLE-10796542","price":31.0,"currency_code":"GBP","in_stock":false},{"title":"Bundle #10821414","offer_id":48247600513332,"sku":"BUNDLE-10821414","price":86.0,"currency_code":"GBP","in_stock":false},{"title":"Bundle #10822490","offer_id":48248363483444,"sku":"BUNDLE-10822490","price":165.99,"currency_code":"GBP","in_stock":false},{"title":"Bundle #11372465","offer_id":55089063035263,"sku":"BUNDLE-11372465","price":54.0,"currency_code":"GBP","in_stock":false},{"title":"Bundle #11372490","offer_id":55089088430463,"sku":"BUNDLE-11372490","price":30.0,"currency_code":"GBP","in_stock":false},{"title":"Bundle #11389595","offer_id":55112618410367,"sku":"BUNDLE-11389595","price":42.0,"currency_code":"GBP","in_stock":false},{"title":"Bundle #11390733","offer_id":55114122199423,"sku":"BUNDLE-11390733","price":35.0,"currency_code":"GBP","in_stock":false},{"title":"Bundle #11390753","offer_id":55114139566463,"sku":"BUNDLE-11390753","price":94.0,"currency_code":"GBP","in_stock":false},{"title":"Bundle #11995214","offer_id":56021905441151,"sku":"BUNDLE-11995214","price":154.5,"currency_code":"GBP","in_stock":false},{"title":"Bundle #12149003","offer_id":56367385772415,"sku":"BUNDLE-12149003","price":91.79,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/public_images_2Ffor-the-creators.myshopify.com_2F1757325640_124a38c7-fc15-4dfd-94b8-00ac11978e93.webp?v=1757325671"},{"product_id":"postpartum-peri-bottle","title":"Postpartum Peri Bottle","description":"\u003cp\u003e\u003cspan\u003eThe Peri Wash Bottle is a must-have for postpartum perineum care. This portable bidet features an ergonomically angled spray for perfect aim, as well as a generous 300ML capacity. It's BPA free and comes with a convenient bag for on-the-go use. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOffer them the ultimate in perineum pampering with the Mother Mother Peri Bottle. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHow to Use: Fill with warm water or brewed sitz herbs, screw on the cap, point the ergonomic nozzle in the correct direction, and squeeze the soft bottle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!----\u003e","brand":"Mother Mother","offers":[{"title":"Default Title","offer_id":47991406887220,"sku":"FTCR_680105","price":13.31,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/612c117c84b7b57a9c5719494cad3b84a94a1541967b60fcac6a2a94776445d7_jpeg.webp?v=1716978159"},{"product_id":"silveranna-r-925-silver-nipple-shields","title":"Silveranna® 925 Silver Nipple Shields","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eSmall solution for big problems! 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Silveranna® Silver Nipple Protectors help you by increasing your daily life quality from the moment you start using it.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"MoogCo","offers":[{"title":"Large With Carrying Case","offer_id":48001216839988,"sku":"FTCR_730102_L","price":39.99,"currency_code":"GBP","in_stock":false},{"title":"Extra Large with Carrying Case","offer_id":48001216872756,"sku":"FTCR_730102_XL","price":47.99,"currency_code":"GBP","in_stock":true},{"title":"Large","offer_id":57385763340671,"sku":"FTCR_730103_L","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/b5e378ff316ed67dabc09166c243dc3c19dafd1fed42176c6f18e3126ddc0506_jpeg.webp?v=1717490975"},{"product_id":"organic-trimester-teas-bundle","title":"Organic Trimester Teas Bundle","description":"\u003cp\u003eSupporting you throughout your journey with our organic trimester teas, Carefully selected blends to provide support for all your pregnancy needs.  \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eSupporting you throughout your pregnancy journey with our organic trimester teas. Formulated by our herbalist who has carefully selected blends to provide support for all your pregnancy needs. Our blends are certified Organic and Vegan and our tea bags are Biodegradable.  A great gift for someone who is in need at every stage .\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch4\u003e\n\u003ca rel=\"nofollow\" href=\"https:\/\/myrtleandmaude.com\/products\/pregnancy-tea\"\u003e\u003c\/a\u003e\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Myrtle \u0026 Maude","offers":[{"title":"Default Title","offer_id":55686181093759,"sku":"MMSEL","price":17.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/4_795f5864-7406-401f-ba46-eff2de01b72a.jpg?v=1752067371"},{"product_id":"postpartum-recovery-kit","title":"Postpartum Recovery Kit","description":"\u003cp\u003e\u003cspan lang=\"EN-US\"\u003eYour body has just gone through one of the most amazing things it will ever do, \u003cspan\u003ebut also one of the toughest\u003c\/span\u003e. Your focus will now be on nurturing your newborn baby but it is important to take time for yourself to enable postpartum recovery. While many women feel fully recovered after 6-8 weeks it can take months to feel yourself again. Our ‘Postpartum Recovery' kit uses the best vitamins and herbs to ease and speed up your postpartum recovery process\u003c\/span\u003e.\u003c\/p\u003e\n\u003cp\u003eUsing\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e100% natural \u003c\/strong\u003eingredients our tea helps speed up\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003erecovery\u003c\/strong\u003eprocesses in the body. Our Bundle contains a trio of\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eall natural\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eproducts to help you through postpartum and speed up the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003erecovery \u003c\/strong\u003eprocesses. 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