The Next Generation of
Maternity & Postnatal

On a mission to reinvent maternity & postnatal fashion forever.


The way we consume maternity & postnatal fashion is broken

The way women are forced to shop for maternity and postnatal fashion is both highly frustrating and wasteful.

There is currently no single destination aggregating the best in maternity and postnatal fashion, making online shopping time consuming and confusing.

Women are forced into buying affordable fast fashion due to the volume of clothing that is needed from the 1st-4th trimester and the limited amount of time each can be worn for as their bodies continue to change.


Reinventing the way women shop for maternity and postnatal fashion

For The Creators launched in November 2020 with a vision to make maternity and postnatal fashion more sustainable and inclusive.

For The Creators aims to address an underserved market of pregnant women and new mothers who want access to beautiful, high-quality clothing without having to repeatedly buy new clothes in different sizes as their bodies continue to change with pregnancy and postpartum.

For The Creators is the first online platform to aggregate maternity and postnatal wear from the high-end high street enabling women to either rent or buy preloved.

Following a successful 10 month pilot enabling women to rent a curated collection of maternity and postnatal fashion from across the high-end high street, we are now evolving the platform to become the first full-circle remedy to maternity and postnatal fashion.


Enabling women to stay true to their personal style and values

For The Creators is a circular fashion platform where pregnant women and new mums can rent and buy the best in maternity and postnatal fashion.

Enjoy high-quality fashion for less - Browse the best of maternity and postnatal fashion in one place and pay a fraction of the retail price for high-quality brands.

Reduce carbon - By increasing the lifecycle of every item of clothing through rental and preloved sales we are reducing the carbon footprint of maternity clothing.

Increase confidence and self-esteem - By increasing access to high-quality clothing that makes women feel the best version of themselves at a time when they feel disconnected from their bodies.


Your life is changing. The world is changing. We're at the intersection. Your circular source of maternity and postnatal fashion.

We'll have your back through pregnancy and beyond, staying true to your personal style and values.

You, and the world, are being let down by fashion. For the next generation, let's repair that.

As seen in

Started by a new mum for new mums

Meet the Founder

A marketer by trade, Lyndsay has already established a successful London based marketing agency that work with brands including Legal & General, Hotpod Yoga and Dun & Bradstreet.

Before launching her agency, Lyndsay led the digital media strategy for Visa Europe, Danone Global ( including baby milk brands Aptamil & Cow & Gate) and ToysRus. Lyndsay was a founding member of Danone Global's digital transformation team and holds a wealth of experience harnessing consumer insight and turning it into multi-million-pound marketing campaigns.

Lyndsay is a Founding 20:40 member, whose ambassadors include HRH Princess Beatrice and The Lord Mayor of The City of London