For The Creators launched in November 2020 with a vision to make maternity and postnatal fashion more sustainable and inclusive.
For The Creators aims to address an underserved market of pregnant women and new mothers who want access to beautiful, high-quality clothing without having to repeatedly buy new clothes in different sizes as their bodies continue to change with pregnancy and postpartum.
For The Creators is the first online platform to aggregate maternity and postnatal wear from the high-end high street enabling women to either rent or buy preloved.
Following a successful 10 month pilot enabling women to rent a curated collection of maternity and postnatal fashion from across the high-end high street, we are now evolving the platform to become the first full-circle remedy to maternity and postnatal fashion.