{"product_id":"core-prenatal","title":"Core Prenatal+","description":"\u003cp class=\"p1\"\u003eMost prenatal vitamins are built to a minimum standard. Core Prenatal+ is built to an optimal one.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFormulated by Rhian Stephenson — nutritionist, naturopath and founder of Artah — this is a next-generation prenatal designed for the first trimester and for women preparing for pregnancy. Every ingredient is chosen for a reason, dosed to actually work, and third-party tested so you know exactly what you're getting.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eNo synthetic fillers. No questionable additives. Just the nutrients your body genuinely needs right now, in the forms it can actually use.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eTwo capsules daily, with food. For best results, start as early as possible — ideally before conception or as soon as you know you're pregnant.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhy it's different\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eActive folate, not folic acid\u003c\/b\u003e Core Prenatal+ contains 500mcg of 5-MTHF — the biologically active form of folate your cells can use directly. Unlike standard folic acid, which requires multiple conversion steps, 5-MTHF is immediately available regardless of your genetic makeup. Up to 40% of women carry a variation that reduces their ability to convert synthetic folic acid efficiently. This formula removes that variable entirely.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eFormulated for the first trimester specifically\u003c\/b\u003e The first 12 weeks are when neural tube development, early organ formation and foundational cellular growth are happening at pace. Core Prenatal+ delivers the nutrients that matter most in this window — folate, Vitamin D, Vitamin B12, zinc, iodine and more — at dosages that reflect current nutritional science, not decade-old RDA targets.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eNo calcium, and here's why\u003c\/b\u003e Calcium requirements don't increase during pregnancy — your body adapts to absorb it more efficiently. Artah deliberately excludes it from this formula rather than adding it as a box-ticking exercise. That decision reflects the rigour behind every ingredient choice.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003e100% natural, independently tested\u003c\/b\u003e Free from gluten, dairy, soy, eggs, nuts and GMOs. No synthetic preservatives or chemical sweeteners. Third-party tested by accredited labs for potency and purity — what's on the label is what's in the jar.\u003c\/p\u003e","brand":"ARTAH","offers":[{"title":"30-Day Supply - Jar","offer_id":57158484230527,"sku":"PNT001","price":36.0,"currency_code":"GBP","in_stock":true},{"title":"3-Month Supply","offer_id":57158484263295,"sku":"PNT003","price":108.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/9562\/5012\/files\/Core-Prenatal_-render.png?v=1773931321","url":"https:\/\/forthecreators.co\/products\/core-prenatal","provider":"For The Creators","version":"1.0","type":"link"}