About Us

For The Creators was set up in 2020 by Lyndsay Mason, a first-time mum on mat leave who was both frustrated and shocked at the lack of postnatal ranges that suited her personal style, whilst also being breastfeeding & C-Section friendly. The first seeds of an idea were formed… instead of having to invest in expensive “maternity” styles that ordinarily would never be in your wardrobe, or resorting to buying poor quality fast-fashion items that just ‘did the job’ .. what if you could rent? Rent cool, beautiful, well-made outfits from brands you love that were perfect for your needs and body shape for that moment in time? Whilst being safe in the knowledge you were doing your bit for the planet.

Lyndsay, a global marketer by background began her research and was floored at the landfill that maternity wear was creating, coupled with the gaping underrepresentation and opportunity to create a single destination of “maternity” friendly fashion. The concept was tested, and the response was, and continues to be overwhelming. It turns out Lyndsay was not alone in her frustration, and that many, many others felt the same. Why must we all have to wear floral calf skimming wrap around dresses?! Why can’t we be in a Sezane or Whistles dress like the pre pregnancy days! The joy at the prospect that she could launch a business that not only could help women feel & look their best whilst supporting bank balance, but also be making genuine strides to save unnecessary waste and landfill, was the fuel to launch For The Creators. And so the “FTC” brand and community was born - the first intelligent, inclusive, full circle platform designed by a mum for mums (or indeed anyone that just wants to rend a gorgeous outfit!), that enabled women to access the best of the high-end high street without worrying about the cost to bank balance and the environment. 

Two years on, we are delighted to be a steadily growing team, community and destination for the most sought after brands- and the feedback we are getting inspires and motivates us every day. We pride ourselves on treating every single customer and order with the sort of TLC you’d expect from a friend, supporting and cheerleading you on to celebrate your body and style! Nothing gives us more pleasure than seeing our outfits being worn and loved, and hearing that our customers have loved the experience. We have big plans to create not just a rental platform but a community, so we hope you stick around and become part of the #FTCFamily.

ENJOY exploring our carefully curated edit and in short, have a wonderful time Feeling More You.

All our love, 

Lyndsay and the FTC Team. 

P.s. you got this Mama! xxxx