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Motherhood, modernised.

We're on a mission to Modernise the maternity space and transform early Motherhood, for good.

As seen in

How it started.

In 2020, during lockdown, FTC Founder, Lyndsay Mason became a mother for the first time. With so much change in the world, a sudden awareness of the impact she was making on the planet, and feeling both frustrated and shocked by the lack of feeding-friendly clothing that suited her personal style, Lyndsay felt compelled to do something about it... "I wanted to make fashionable maternity and feeding-friendly clothing both accessible and more sustainable. So, I decided to launch my very first rental capsule collection." Lyndsay scoured the highstreet, curating styles from brands she loved and soon enough, it was obvious that other new mums loved it too! And so, For The Creators was born.

“I set up For The Creators with one clear mission. To not only support mothers, but empower them. We started with clothes, understanding the impact of feeling good about yourself and have now evolved into a one-stop-shop for everything a parent today could need, whether they're facing motherhood for the first, or fifth time.”


We want to empower and support Mothers to build their dream wardrobe.

From high-street favourites to designer brands, our team of expert buyers and shoppers have cherry-picked a blend of timeless outfits perfect for each stage of pregnancy and beyond. With seasonal trend edits and capsule collections picked by industry experts, FTC has your back for each and every moment. 

We believe in making motherhood as easy, cost-effective and kind to the planet as possible. 

Built by mothers for mothers, our team have curated everything you need during pregnancy and beyond, and housed it all in one place for you. Not only that, we have personally tried and tested everything, so you can rent or buy with total peace of mind.  

“I created the platform I wished had existed.” 

- Lyndsay, FTC Founder

We get it.

We understand what it is like to not fit into your favourite clothes any more. We understand what it feels like to be forced to wear clothes that you would never normally wear, and just not feel “like you”. We understand that it is super expensive to keep buying new clothes for your ever-changing size and season.

Our Commitments

A Sustainable Approach

We're committed to making Motherhood as eco-friendly as possible. Our mantra: recycle, reuse, resell, replant, regenerate.

Curated for Motherhood

Our team of experts at FTC have tried and tested every single item on the site, to ensure they exceed expectations across the basics, but also- fill you with joy. We've got you!


Our business is built around listening, experiencing and understanding the challenges that mums go through. And so we built our platform to support you through every stage.


Let's be transparent.

We want to make a change, for the future generation.

Feel More You.

Start renting your maternity wardrobe today.

Use coupon code WELCOME10 for £10 off your first order when you spend £60.


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