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Baby Play

Baby playtime made stylish and developmental. Thoughtfully chosen toys and play mats to spark imagination and joy.

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Etta Loves SENSORY FLASHCARDS WITH POSITIVE AFFIRMATIONS - Designed for Use From Birth 1
 
Etta Loves

SENSORY FLASHCARDS WITH POSITIVE AFFIRMATIONS - Designed for Use From Birth

BUY £15
Bellamoon Wooden Month-by-Month Baby Milestone Set 1
 
Bellamoon

Wooden Month-by-Month Baby Milestone Set

BUY £20
Etta Loves SENSORY HANGING SQUARES - For Babies' First Year 1
 
Etta Loves

SENSORY HANGING SQUARES - For Babies' First Year

BUY £24
Pure Earth Collection Lion Comforters (Spare, Pack of 2) 1
 
 NEW
Pure Earth Collection

Lion Comforters (Spare, Pack of 2)

BUY £24
Etta Loves ETTA LOVES X WALALA STUDIO SENSORY HANGING SQUARES - For Babies' First Year 1
 
Etta Loves

ETTA LOVES X WALALA STUDIO SENSORY HANGING SQUARES - For Babies' First Year

BUY £26
Etta Loves PLANT PRINT SENSORY STRIP - Reversible Newborn to 4 Months and 5+ Months 1
 
Etta Loves

PLANT PRINT SENSORY STRIP - Reversible Newborn to 4 Months and 5+ Months

BUY £26
Pure Earth Collection Frog Comforter 1
 
 NEW
Pure Earth Collection

Frog Comforter

BUY £26
£32
Pure Earth Collection Bunny Comforter 1
 
 NEW
Pure Earth Collection

Bunny Comforter

BUY £26
£32
Etta Loves ANIMAL BATH TOYS 3-PACK - Suitable From Birth 1
 
Etta Loves

ANIMAL BATH TOYS 3-PACK - Suitable From Birth

BUY £30
Etta Loves KEITH HARING BATH TOYS - Suitable From Birth 1
 
Etta Loves

KEITH HARING BATH TOYS - Suitable From Birth

BUY £32
Avery Row Baby Fabric Book - Tales of the Riverbank 1
 
Avery Row

Baby Fabric Book - Tales of the Riverbank

BUY £34
Pure Earth Collection Bumble Bee Sensory Toy 1
 
Pure Earth Collection

Bumble Bee Sensory Toy

BUY £36
Pure Earth Collection Hornbill Sensory Toy 1
 
 NEW
Pure Earth Collection

Hornbill Sensory Toy

BUY £36
Pure Earth Collection Lion Sensory Toy 1
 
Pure Earth Collection

Lion Sensory Toy

BUY £36
Pure Earth Collection Unicorn Soft Toy 1
 
Pure Earth Collection

Unicorn Soft Toy

BUY £36
Pure Earth Collection Elephant Soft Toy 1
 
Pure Earth Collection

Elephant Soft Toy

BUY £36
Etta Loves Etta Loves x Keith Haring Sensory Muslin Blanket 1
 
 NEW
Etta Loves

Etta Loves x Keith Haring Sensory Muslin Blanket

BUY £52
Avery Row Stay & Play Mat - Coastline 1
 
 NEW
Avery Row

Stay & Play Mat - Coastline

BUY £58
Avery Row Stay & Play Mat - Riverbank 1
 
 NEW
Avery Row

Stay & Play Mat - Riverbank

BUY £58
Tiba + Marl T+M Travel XL Picnic / Play Blanket Leopard Print 1
 
 NEW
Tiba + Marl

T+M Travel XL Picnic / Play Blanket Leopard Print

BUY £58
Etta Loves PLANT PRINT PLAYMAT- Reversible Newborn to 4 Months and 5+ Months 1
 
Etta Loves

PLANT PRINT PLAYMAT- Reversible Newborn to 4 Months and 5+ Months

BUY £75
Etta Loves Animal Print Playmat- Reversible Newborn to 4 Months and 5+ Months 1
 
 NEW
Etta Loves

Animal Print Playmat- Reversible Newborn to 4 Months and 5+ Months

BUY £75
Etta Loves ETTA LOVES X WALALA PLAYMAT- Reversible Newborn to 4 Months / 5+ Months 1
 
Etta Loves

ETTA LOVES X WALALA PLAYMAT- Reversible Newborn to 4 Months / 5+ Months

BUY £78
Avery Row Activity Mat - Chamomile 1
 
Avery Row

Activity Mat - Chamomile

BUY £95
Etta Loves ETTA LOVES X WALALA - PLAYMAT and HANGING SQUARES BUNDLE - For Babies' First Year 1
 
Etta Loves

ETTA LOVES X WALALA - PLAYMAT and HANGING SQUARES BUNDLE - For Babies' First Year

BUY £95
Avery Row Baby Activity Mat - Riverbank 1
 
 NEW
Avery Row

Baby Activity Mat - Riverbank

BUY £95
Etta Loves ETTA LOVES X WALALA - PLAYMAT and MUSLIN 2-PACK BUNDLE - For Babies' First Year 1
 
Etta Loves

ETTA LOVES X WALALA - PLAYMAT and MUSLIN 2-PACK BUNDLE - For Babies' First Year

BUY £99
Etta Loves THE ULTIMATE WALALA STUDIO BUNDLE - For Babies' First Year 1
 
Etta Loves

THE ULTIMATE WALALA STUDIO BUNDLE - For Babies' First Year

BUY £165

FAQ's

What makes your products maternity-friendly?

All our products are curated for pregnancy, postpartum and beyond. Each item has been tried and loved by real mums, so you can shop with confidence.

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Your exclusive maternity rental membership. Choose 4 or 6 pieces at a time, swap as often as you'd like, and return when you're ready. Flexibility for every stage.

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Use coupon code WELCOME10 for £10 off your first order when you spend £60.

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