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Viva Magenta! How to wear the Pantone of the Year.

Viva Magenta! How to wear the Pantone of the Year.

Pantone has just announced its colour of the year for 2023 and it’s a bold and vibrant shade of pink called Viva Magenta! This vibrant and playful hue is sure to make a statement. It provides the perfect pop of colour to any maternity wardrobe. Read on for our top tips on how to wear Viva Magenta this 2023. Described as “brave and fearless, a pulsating colour whose exuberance promotes a joyous and optimistic celebration”, we can’t think of a more fitting colour to suit new mamas! 


If you’re not familiar with Pantone, they are a global colour institute that sets the standard for colour across a variety of industries, including fashion. Each year, they select a colour to reflect the current cultural climate and forecast upcoming trends. This year, they have chosen Viva Magenta “It is a shade rooted in nature descending from the red family and expressive of a new signal of strength”. This bright and joyous shade of red is sure to add some fun and flair to your maternity wardrobe. Not only is it on-trend, but it’s also versatile and can be dressed up or down.


So, are you wondering how to wear Viva Magenta? We have come up with some solutions on how you can incorporate this bold shade into your maternity style! Here are a few ideas:

A Viva Magenta Dress

A dress is a versatile and comfortable option for maternity wear. Opting for something bright and colourful will surely make a statement! Look for a dress with a flowy or A-line silhouette to accommodate your growing bump. A Magenta flowy maxi dress would make the perfect statement all year round. This style is comfortable, chic, and perfect for all occasions. Pair the dress with neutral accessories, like a pair of white sneakers or sandals, to balance out the bold colour. Try the Nixi Dress by Nine the Label, the Phoebe Dress by Clary & Peg, or the Whistles Grace Tiered Midi Dress.

Magenta Dungarees? Yes please.

Dungarees, also known as overalls or jumpsuits, are a versatile piece of clothing that can be dressed up or down. They are perfect for pregnancy. You can have so much fun styling your colourful dungarees in different hues of red, the options are endless! We love the Clary & Peg Doris Dungarees in Rose Pink Corduroy, or Pillar Box Red Linen. The adjustable straps allow you to customise the fit as your baby bump grows, and the comfortable, relaxed fit is perfect for everyday wear. Pair your Viva Magenta dungarees with a white t-shirt and sneakers for a casual, everyday look, or dress up your dungarees with a neutral blouse!

The Viva Magenta Knit

If you’re not ready to fully commit to a Viva Magenta dress, consider incorporating the vibrant hue into your top half. A bold oversized knit is sure to make a statement this year and bring your cold-weather wardrobe to life. Try pairing your knit with jeans, or neutral bottoms for a pop of colour! The oversized Whistles Ribbed Roll Neck Jumper is the perfect addition to your wardrobe, or instead of a knit, consider an overshirt instead, such as the Whistles Lucie Corduroy Oversized Pink Shirt.

Viva Magenta Accessories

If you’re looking for a more subtle way to incorporate Viva Magenta into your maternity wardrobe, try accessorising with this bold shade instead. Consider adding some Viva Magenta accents through your accessories. Try a scarf, handbag, or pair of shoes to add a touch of this on-trend colour to any outfit. This is a great way to experiment with the trend without making a big investment.


No matter how you choose to incorporate this bold colour into your maternity wardrobe, this vibrant hue is sure to make a statement and make you feel confident and stylish during your pregnancy. So, embrace the Year of Viva Magenta and have fun experimenting with this vibrant hue in your maternity wardrobe. It’s time to have fun with your pregnancy fashion choices!

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