The VIOLA Dark Blue Dress
About this style
Meet your new maternity wardrobe hero: the VIOLA Dark Blue Dress. Designed for mums who want to feel effortlessly stylish and comfortable, this dress is your go-to for every stage of motherhood—pregnancy, postpartum, and beyond.
Why you’ll love it:
- All-day comfort: Crafted from soft, breathable cotton, the VIOLA Dark Blue Dress keeps you cool and comfy, even on the busiest days.
- Flattering fit: The gently flared silhouette and empire waist adapt to your changing shape, offering a beautiful fit from bump to baby.
- Easy nursing access: Subtle front buttons make breastfeeding on the go simple and discreet—no awkward fumbling, just easy feeds wherever you are.
- Versatile style: Dress it up with heels for a special occasion or keep it casual with trainers for the school run. The deep blue shade is timeless and pairs with everything.
- Practical details: Side pockets mean you can stash snacks, dummies, or your phone—because mums always need an extra hand.
The VIOLA Dark Blue Dress is made for real life—whether you’re juggling work, playdates, or a well-deserved coffee break. It’s the dress that grows with you, supports you, and helps you feel like yourself, every single day.
Delivery, Collections & Returns
Members receive free delivery and free returns on all purchases. Order by 11am for next-day dispatch.
Need Sizing help?
Try our Fit Finder to find the perfect fit for your stage of pregnancy.
How does it work?
Clothes for your changing body. Essentials for your changing world - all in one place and delivered your way.
FAQ's
When will my order be delivered?
You can expect to receive your Membership rentals within 1-2 days. If you place your order by 11am, your delivery will be dispatched to receive the next day. Delivery is free with Membership.
Check your order status for your Royal Mail tracking number.
What if my item doesn't fit?
No worries! Login to your account, click on Membership & request a return. Immediately checkout the item you'd like as a replacement. Then send back the item you want to return using the free returns label within 24 hours.
How do I return my item?
We have two options for you, to make returns as easy as possible! Please pack up your rentals and pop them back in the reusable bag and attach the prepaid returns label, then choose how you would like to return your items. You can either drop off at royal mail, or arrange a free home collection. Just add your tracking number, found on your returns label to the system to book.
If your return date falls on a Sunday, or Bank Holiday, please ensure they’re with Royal Mail by midday the next working day.
Do I need to clean my item before I return it?
There is no need to clean your garment before you return it. We will handle that for you! All of our clothes are professionally cleaned in our warehouse, including ozone washing and ozone chambers so you do not need to clean your rental before returning it to us. Our cleaning process removes odours, germs, buys and 99.8% of viruses. As a member you have insurance included with every order.
