The Tired Mum's Guide to Shopping a Maternity Clothes Sale
|
|
Time to read 6 min
Pregnancy has a way of making everything feel a bit more expensive — endless snacks, clothes, sleep (if only you could buy more). So when a maternity sale hits, you want it to count. AKA, not purchase a bunch of cheap maternity clothes you'll only wear for a matter of weeks.
Plus, while some mums are hunting for the Sienna-Miller-on-the-red-carpet moment they’ll wear once, you’re probably trying to find clothes that take you from sofa → bed → midwife appointment → sofa again.
Good news: our Maternity Sale is where ride-or-die loungewear meets actually-stylish maternity dresses, everyday basics, bump-friendly workwear and postpartum heroes — all up to 70% off.
A few early discounts are already live — the full Christmas Maternity Sale lands later this month. So while we wait, let’s talk smart shopping.
Jump to
What’s Worth Buying in the Maternity Sale? 1. Maternity Dresses in the Sale 2. Maternity Workwear on Sale 3. Maternity Loungewear & Pyjamas 4. Maternity Coats & Knitwear Sale 5. Baby Shower & Occasionwear in the Sale 6. Postpartum Essentials on Sale 7. A Few Tips on Sale Shopping When You're So Tired You Can't Even 8. TLDR? You asked, We Answered | FAQS Read more
What’s Worth Buying in the Maternity Sale?
Your true keepers — the bits you’ll live in
These are the pieces you’ll wear on repeat — through pregnancy, postpartum and all the hazy, heartburn-fuelled nights in between. Look for the biggest discounts here:
Maternity jeans — the backbone of a pregnancy wardrobe.
Leggings — the “I can breathe again” essential.
Nursing bras — worth investing in comfort you’ll thank yourself for.
Knitwear — bump-friendly, baby-friendly, life-friendly.
Pyjamas — the real ride-or-die heroes (you’ll go from sofa → bed → sofa again).
One-and-done dresses — throw on, feel polished, pretend you slept.
These pieces earn their space and their cost-per-wear.
And what about the fun stuff?
(Hint: this is where the real bargains hide.)
Search for big discounts on the outfits you’d normally rent — the special-occasion pieces that spark joy but rarely get repeat wear:
Wedding guest dresses
Party dresses
Occasion outfits
Photoshoot dresses
Buying these full-price often feels wild. But in the sale? They suddenly make sense — especially when you can dial down the cost-per-wear and keep something special for future milestones.
And speaking of deals…Let’s take you through ours.
1. Maternity Dresses in the Sale
(Because you weren’t about to squeeze into your pre-pregnancy bodycon)
The maternity dresses worth snapping up now: think adjustable fits, bump-flattering cuts, and styles that work across trimesters.
From soft knits for cosy winter days to floaty floral midis for those “Is this bump or bloating?" afternoons — these are the one-and-done heroes that will carry you through pregnancy, postpartum and everything between.
Shop maternity dresses on sale right now.
2. Maternity Workwear on Sale
Dressing for an office when pregnant is a job in itself. Between swollen feet, shifting temperatures and the creeping 3pm slump, you need pieces that stretch, soften and make you feel capable.
In the sale: bump-friendly trousers that don’t dig, knit dresses that look polished on Zoom or IRL, and tops you can still breathe in after lunch.
3. Maternity Loungewear & Pyjamas
Forget Sienna Miller’s red carpet look — she’s not the one trying to sleep through pregnancy reflux.
Let her rent the gown.
You shop the good stuff: Soft sets, nursing-friendly pyjamas, stretchy leggings, cosy knits and anything that supports your bump and your sanity.
These are the maternity sale buys you’ll wear every single day — before, during and long after pregnancy.
4. Maternity Coats & Knitwear Sale
If your current coat stopped zipping up in October, this is your sign to shop layers you can move in now, as well as wear when babywearing next winter.
From warm longline coats to chunky knits and 3-in-1 maternity jackets designed to see you through winter… and the freezing-cold supermarket aisle, file these purchases under 'practical maternity sale' buys.
Shop the maternity knitwear sale and while you're at it, browse these maternity coats on sale.
5. Baby Shower & Occasionwear in the Sale
(Something cute for the photos you’ll keep forever)
Whether you’re going to your own baby shower or someone else’s, shop statement dresses, soft pastels or floral midis that feel special without being uncomfortable.
Bonus: many of these double up as breast-feeding friendly postpartum dresses.
6. Postpartum Essentials on Sale
(Because the fourth trimester deserves softness, stretch and ease)
Think bottoms that don’t dig into a C-section scar, nursing bras that actually fit, soft tees, cosy layers and outfits that help you feel like yourself again.
These are the pieces you’ll appreciate at 4am and 4pm more than you ever thought possible.
Add Postpartum sale buys to your basket now.
7. A Few Tips on Sale Shopping When You're So Tired You Can't Even
Keep this quick yes/no guide in mind to keep your basket on track
Buy if…
You’ll wear it now and postpartum
It stretches with you
It’s a layering hero
It replaces something uncomfortable
It brings joy
Skip if…
It scratches, digs, pinches or requires shapewear (no thank you)
It only works for one week of your pregnancy
You’re trying to emulate celebrity pregnancies. Go for the loungewear instead.
It needs a whole moment. Shop for ease.
8. TLDR?
A final word on maternity sale shopping
Pregnancy is temporary. Feeling good shouldn’t be.
Your maternity wardrobe doesn’t have to be big — just right. A few thoughtful pieces, some hero dresses, a cosy Varley set you’ll never want to take off… these are the items that carry you.
Shop our early Maternity Clothes Sale now.
And if you don’t want to buy? You can always rent the pieces you only need for now.
You asked, We Answered | FAQS
Where can I find the best maternity clothes sale online?
If you want clothes that work for pregnancy and postpartum (not stopgap styles), shop trused brands. At For The Creators, our Maternity Sale includes both gently rented favourites and new pieces from maternity-friendly brands — all up to 70% off. You’ll find dresses, leggings, maternity jeans, nursing bras, knitwear and “sofa to midwife appointment” loungewear in one place.
I'm just pregnant - what size maternity clothes should I buy in the sale?
Most women stay close to their pre-pregnancy size in maternity wear (the clothes are designed to grow with you). If you’re between sizes or prefer a looser fit, size up — especially for knitwear and anything woven.
Which retailers offer the best discount on maternity wear in the UK?
If you want a curated, style-led mix — not endless scrolling — For The Creators is the easiest place to start. We curate the best maternity and pregnancy-friendly brands and offer discounts on these throughout the year.
Where to shop clearance maternity clothes on sale with free delivery in the UK?
Many UK retailers offer free delivery thresholds (usually £50–£75). At For The Creators, we offer free shipping promotions throughout the year, especially when we know it can help the most.
How do I get the best deals on maternity dresses during sales?
Go in with a plan:
Search for maxi dresses, knitted dresses, and one-and-done styles
Look for big discounts on occasion dresses you’ll wear once a season
Filter by size early — stock moves quickly
Compare discount levels (40% off is good, 60–70% off is excellent)
And when in doubt? Look at cost-per-wear: everyday dresses will always give you the best return.
Are there any online market places with discounted maternity wear?
Yes — including us. For The Creators offers both new maternity pieces and gently rented items at lower prices, giving maternity clothes a second life. You'll also find pre-loved options on platforms like Vinted, Facebook groups and local baby markets — but For The Creators is the only fully curated, quality-approved option.
How to find maternity leggings on sale with good reviews?
Look for high-waisted, no-slip, soft-touch leggings with a strong bump panel. The highest-rated leggings tend to come from:
Beyond Nine
Mamalicious
Hatch
Our sale section often includes bestselling leggings — and every product page at FTC includes fit notes from real mums to help you choose confidently.
Read more
Author
Meet Amy: mum of two, recovering jeggings wearer, and your unofficial guide to not losing yourself in the maternity fashion aisle. She tests the good stuff so you don’t have to.
