Herlum

Herlum is the British brand born from childhood memories of Brazilian jaboticaba trees and a deep-rooted respect for nature.

Founded by Isadora Belfort after over a decade in the international beauty industry, Herlum creates natural, sustainably sourced pregnancy-safe skincare that enhances wellness without compromising the planet.

Working with a leading English laboratory, every product captures the art of scent-making using the finest ingredients — from pregnancy belly oils to hand and body lotions designed to feel as good as they smell.

These aren't clinical treatments or overpromised miracle cures. Just beautifully crafted, nature-inspired skincare that respects your body and the world around it. Buy now from For The Creators.

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FAQ's

Is Herlum belly oil safe to use during pregnancy?

Yes. Herlum pregnancy belly oil is formulated with natural, sustainably sourced ingredients designed specifically for use during pregnancy. As with any skincare, if you have specific concerns, consult your midwife or GP.

What makes Herlum different from other pregnancy skincare brands?

Herlum combines British craftsmanship with Brazilian nature-inspired scents, using sustainably sourced natural ingredients. Founded by a beauty industry veteran, it's skincare that prioritises both effectiveness and environmental responsibility.

Can I use Herlum products postpartum?

Absolutely. Herlum's natural formulations work beautifully beyond pregnancy — whether you're continuing to nourish your skin postpartum or just want high-quality, sustainably made body care.

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