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Nine The Label

Nine the Label is what happens when two first-time mums get tired of compromise. Founded by Olivia Balfour and Scarlett Giannotti, this London-based brand creates maternity wear that's designed to last beyond nine months — and beyond one pregnancy. Think quality fabrics, minimal silhouettes, and the kind of maternity dresses you'll actually keep wearing postpartum. Every collection is made by an all-female team in the UK and Italy, with a focus on craftsmanship over trends. From luxe one-and-done dresses to tailored jumpsuits, these are investment pieces that work as hard as you do. Available to buy, rent once, or borrow with a maternity clothes membership.

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FAQ's

Can I rent Nine the Label maternity clothes?

Yes. Selected Nine the Label pieces are available to buy, rent for one-off wear, or borrow with a maternity clothes membership — giving you access to premium styles without the full price tag.

What makes Nine the Label different from high street maternity brands?

The quality. Nine the Label uses premium fabrics and considered construction, made in the UK and Italy by an all-female team. These are investment pieces designed to elevate your wardrobe, not just fill a gap.

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Join The Mother Pass Rental Membership

Your exclusive maternity rental membership. Choose 4 or 6 pieces at a time, swap as often as you'd like, and return when you're ready. Flexibility for every stage.

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Use coupon code WELCOME10 for £10 off your first order when you spend £60.

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