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Ophelia & Indigo

Some clothes just get it—and Ophelia & Indigo is one of those brands. Effortless, beautifully made pieces you’ll reach for again and again, whether you’re growing a bump, chasing a toddler, or grabbing a rare coffee alone.

Their prints are hand-block printed in Jaipur, their fabrics feel as good as they look, and the fits are made with real women in mind—no squeezing, no scratchy seams, no “once-it’s-on-you-can’t-move” moments. Just flattering cuts, breathable cotton, and designs that work for the school run, Sunday brunch, and everything in between.

We love them because they mix style with real-life practicality. Pockets where you need them. Shapes that grow with you. Colours and prints that make you feel pulled together, even on days when your hair is in a three-day-old bun.

This is why Ophelia & Indigo has a place in your motherhood wardrobe—pieces you’ll love wearing now, and won’t want to give back.

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What makes your products maternity-friendly?

All our products are curated for pregnancy, postpartum and beyond. Each item has been tried and loved by real mums, so you can shop with confidence.

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Your exclusive maternity rental membership. Choose 4 or 6 pieces at a time, swap as often as you'd like, and return when you're ready. Flexibility for every stage.

Use coupon code WELCOME10 for £10 off your first order when you spend £60.

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