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The Female Archetypes

Designed to move with you, not against you.

Founded by Alice after her own journey through motherhood, The Female Archetypes creates thoughtfully engineered pieces that adapt as your body changes. Alice reimagined wardrobe staples to support women through every stage — from pregnancy to postpartum and beyond.

Each garment features flexible sizing, practical detailing, and a commitment to slow, sustainable craftsmanship. Proudly made in London, these are clothes built to fit real women, real lives — beautifully.

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    FAQ's

    What makes your products maternity-friendly?

    All our products are curated for pregnancy, postpartum and beyond. Each item has been tried and loved by real mums, so you can shop with confidence.

    50% OFF YOUR FIRST MONTH

    Join The Mother Pass Rental Membership

    Your exclusive maternity rental membership. Choose 4 or 6 pieces at a time, swap as often as you'd like, and return when you're ready. Flexibility for every stage.

    Use coupon code WELCOME10 for £10 off your first order when you spend £60.

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