Etta Loves x Liberty – Reversible Sensory Playmat - birth to 12 months
About this product
Why you'll love it: One Liberty pattern, endless developmental play. This Etta Loves x Liberty piece uses the iconic Fairford Shadow design in high-contrast black and white, scaled by infant vision experts to hold your baby's gaze from day one.
- Sensory design backed by vision science — the scale and contrast are calibrated for developing eyes
- Engages from birth, through staring, batting, grasping, shaking and eventually chasing
- Liberty Fabrics collaboration, so it looks beautiful in your home as well as working hard
- Soft, baby-safe materials that are gentle against delicate skin
- Machine washable — because everything ends up in the mouth
Newborns see in high contrast before they see colour, which is why plain pastel toys often get ignored. A properly designed sensory print gives a baby something to focus on during tummy time and those long awake stretches on the playmat.
Suitable from birth. A genuinely brilliant new-baby gift — practical, beautiful and used every day of the first year.
Delivery & Returns
This item is shipped directly by our partner brand. If you order multiple items, they may arrive separately - you'll only ever be charged one delivery fee.
Need Sizing help?
Try our Fit Finder to find the perfect fit for your stage of pregnancy.
How does it work?
Clothes for your changing body. Essentials for your changing world - all in one place and delivered your way.
FAQ's
Where do you ship to?
We currently ship UK-wide, including the Channel Islands. International shipping is currently not available, but we hope to expand in the future.
What do I do if I haven't received my order?
If your items haven't arrived, please check the tracking in your account first. You can access this via Account > Orders > Order number. If it hasn't been dispatched, email us at orders@forthecreators.co, and we'll reply within 1 working day with an estimated delivery date.
