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Etta Loves

Etta Loves transforms everyday baby essentials into scientifically sensory products designed to support infant vision and development. Created alongside an expert Orthoptist (expert in baby vision), their patterns are carefully scaled, spaced, and coloured to align with babies’ visual preferences at each stage, from newborn to 12 months. More than just stylish and practical, their organic, unisex designs mesmerise babies, helping them build vital eye-brain connections while bringing calm to parents. Thoughtfully crafted to be both functional and beautiful, Etta Loves products make parenting that little bit easier while ensuring babies see the world just right.

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Etta Loves Etta Loves × Keith Haring 2-pack muslin squares 1
 
 NEW
Etta Loves

Etta Loves × Keith Haring 2-pack muslin squares

BUY £26
Etta Loves XL DANDELION MUSLIN - For Newborn to 4 Months Old Babies 1
 
Etta Loves

XL DANDELION MUSLIN - For Newborn to 4 Months Old Babies

BUY £22
Etta Loves ANIMAL PRINT MUSLIN 3-PACK - For Newborn to 4 Month Old Babies 1
 
Etta Loves

ANIMAL PRINT MUSLIN 3-PACK - For Newborn to 4 Month Old Babies

BUY £28
Etta Loves PLANT PRINT 3-PACK MUSLINS - For Newborn to 4 Month Old Babies 1
 
Etta Loves

PLANT PRINT 3-PACK MUSLINS - For Newborn to 4 Month Old Babies

BUY £28
Etta Loves ETTA LOVES X WALALA PLAYMAT- Reversible Newborn to 4 Months / 5+ Months 1
 
Etta Loves

ETTA LOVES X WALALA PLAYMAT- Reversible Newborn to 4 Months / 5+ Months

BUY £78
Etta Loves ETTA LOVES X WALALA STUDIO 2-PACK MUSLIN SQUARES - For 0 to 4 Months & 5+ Month Old Babies 1
 
Etta Loves

ETTA LOVES X WALALA STUDIO 2-PACK MUSLIN SQUARES - For 0 to 4 Months & 5+ Month Old Babies

BUY £28
Etta Loves LEOPARD PRINT MUSLIN 3-PACK - For 5+ Month Old Babies 1
 
Etta Loves

LEOPARD PRINT MUSLIN 3-PACK - For 5+ Month Old Babies

BUY £28
Etta Loves ETTA LOVES X KEITH HARING 'BABY' MUSLIN - For Newborn to 4 Months Old Babies 1
 
Etta Loves

ETTA LOVES X KEITH HARING 'BABY' MUSLIN - For Newborn to 4 Months Old Babies

BUY £22
Etta Loves XL FERN MUSLIN - For Newborn to 4 Months Old Babies 1
 
Etta Loves

XL FERN MUSLIN - For Newborn to 4 Months Old Babies

BUY £22
Etta Loves ANIMAL BATH TOYS 3-PACK - Suitable From Birth 1
 
Etta Loves

ANIMAL BATH TOYS 3-PACK - Suitable From Birth

BUY £30
Etta Loves ETTA LOVES X WALALA STUDIO 'MONO' MUSLIN - For Newborn to 4 Months Old Babies 1
 
Etta Loves

ETTA LOVES X WALALA STUDIO 'MONO' MUSLIN - For Newborn to 4 Months Old Babies

BUY £24
Etta Loves ETTA LOVES X WALALA - PLAYMAT and MUSLIN 2-PACK BUNDLE - For Babies' First Year 1
 
Etta Loves

ETTA LOVES X WALALA - PLAYMAT and MUSLIN 2-PACK BUNDLE - For Babies' First Year

BUY £99
Etta Loves ETTA LOVES X WALALA STUDIO SENSORY HANGING SQUARES - For Babies' First Year 1
 
Etta Loves

ETTA LOVES X WALALA STUDIO SENSORY HANGING SQUARES - For Babies' First Year

BUY £26
Etta Loves Etta Loves x Keith Haring Sensory Muslin Blanket 1
 
 NEW
Etta Loves

Etta Loves x Keith Haring Sensory Muslin Blanket

BUY £52
Etta Loves Animal Print Playmat- Reversible Newborn to 4 Months and 5+ Months 1
 
 NEW
Etta Loves

Animal Print Playmat- Reversible Newborn to 4 Months and 5+ Months

BUY £75
Etta Loves PLANT PRINT PLAYMAT- Reversible Newborn to 4 Months and 5+ Months 1
 
Etta Loves

PLANT PRINT PLAYMAT- Reversible Newborn to 4 Months and 5+ Months

BUY £75
Etta Loves XL ORANGE LEOPARD MUSLIN - For 5+ Month Old Babies 1
 
Etta Loves

XL ORANGE LEOPARD MUSLIN - For 5+ Month Old Babies

BUY £22
Etta Loves ANIMAL PRINT MUSLIN 2-PACK - For Babies' First Year 1
 
Etta Loves

ANIMAL PRINT MUSLIN 2-PACK - For Babies' First Year

BUY £26
Etta Loves ANIMAL PRINT MUSLIN BLANKET - Reversible Newborn to 4 Months / 5+ Months 1
 
Etta Loves

ANIMAL PRINT MUSLIN BLANKET - Reversible Newborn to 4 Months / 5+ Months

BUY £52
Etta Loves PLANT PRINT SENSORY STRIP - Reversible Newborn to 4 Months and 5+ Months 1
 
Etta Loves

PLANT PRINT SENSORY STRIP - Reversible Newborn to 4 Months and 5+ Months

BUY £26
Etta Loves PLANT PRINT MUSLIN 2-PACK - For 0 to 4 Months & 5+ Month Old Babies 1
 
Etta Loves

PLANT PRINT MUSLIN 2-PACK - For 0 to 4 Months & 5+ Month Old Babies

BUY £26
Etta Loves SKY PRINT MUSLIN 3-PACK - For Newborn to 4 Month Old Babies 1
 
Etta Loves

SKY PRINT MUSLIN 3-PACK - For Newborn to 4 Month Old Babies

BUY Sold Out
Etta Loves SENSORY HANGING SQUARES - For Babies' First Year 1
 
Etta Loves

SENSORY HANGING SQUARES - For Babies' First Year

BUY £24
Etta Loves KEITH HARING 'BABY' NATURAL RUBBER TEETHER 1
 
Etta Loves

KEITH HARING 'BABY' NATURAL RUBBER TEETHER

BUY £15
Etta Loves KEITH HARING BATH TOYS - Suitable From Birth 1
 
Etta Loves

KEITH HARING BATH TOYS - Suitable From Birth

BUY £32
Etta Loves SENSORY FLASHCARDS WITH POSITIVE AFFIRMATIONS - Designed for Use From Birth 1
 
Etta Loves

SENSORY FLASHCARDS WITH POSITIVE AFFIRMATIONS - Designed for Use From Birth

BUY £15
Etta Loves THE ULTIMATE WALALA STUDIO BUNDLE - For Babies' First Year 1
 
Etta Loves

THE ULTIMATE WALALA STUDIO BUNDLE - For Babies' First Year

BUY £165
Etta Loves ETTA LOVES X WALALA - PLAYMAT and HANGING SQUARES BUNDLE - For Babies' First Year 1
 
Etta Loves

ETTA LOVES X WALALA - PLAYMAT and HANGING SQUARES BUNDLE - For Babies' First Year

BUY £95
Etta Loves ETTA LOVES X WALALA STUDIO 'SHAPES' MUSLIN - For 5+ Month Old Babies 1
 
Etta Loves

ETTA LOVES X WALALA STUDIO 'SHAPES' MUSLIN - For 5+ Month Old Babies

BUY £24

FAQ's

What makes your products maternity-friendly?

All our products are curated for pregnancy, postpartum and beyond. Each item has been tried and loved by real mums, so you can shop with confidence.

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