Etta Loves transforms everyday baby essentials into scientifically sensory products designed to support infant vision and development. Created alongside an expert Orthoptist (expert in baby vision), their patterns are carefully scaled, spaced, and coloured to align with babies’ visual preferences at each stage, from newborn to 12 months. More than just stylish and practical, their organic, unisex designs mesmerise babies, helping them build vital eye-brain connections while bringing calm to parents. Thoughtfully crafted to be both functional and beautiful, Etta Loves products make parenting that little bit easier while ensuring babies see the world just right.
