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Product packaging for 'Oh Baby, Baby' by My Expert Midwife on a light blue background
Baby skincare product set with text on a white background
Collection of 'Expert Midwife' baby care products including bottles and boxes on a white background.

Oh Baby, Baby Gift Set

£35.00 Regular price
Unit price £35.00 per  item
About this product

A baby's skin is one of the most complex, delicate, and remarkable things in the world. It's also one of the most misunderstood — there is a lot of well-meaning but unhelpful advice out there about what babies need, and most of it involves using far more products than is wise.

The Oh Baby, Baby set cuts through all of that with a simple, midwife-developed routine: gentle, fragrance-free, dermatologically tested, and built around the principle that less is genuinely more when it comes to newborn skin. No unnecessary perfumes, no harsh surfactants, no gimmicks. Just the right products, used the right way, from day one.

What's Inside

  • Baby Wash (200ml)
  • Bum Balm (30ml)
  • Dribble Defence (50ml)
  • All Better Balm (30ml)
  • Flannel
  • Midwife-Led Newborn Skincare Masterclass (FREE Access).

A Note on Newborn Skin

A baby's skin continues to develop for the first year of life. The vernix caseosa — that waxy coating on newborns at birth — is nature's first moisturiser and should be left to absorb rather than washed off. Avoid heavily scented products, watch out for anything labelled 'baby-safe' that hasn't been properly dermatologically tested, and trust in the principle that less is more. This set was made by the people who know newborn skin best.

The FTC Verdict

Oh Baby, Baby is the new baby gift we actually recommend when someone asks what to buy. It's the set that answers the question 'but what do I actually need for my baby's skin?' with quiet authority. Midwife-made, mum-approved, safe from day one — and genuinely, practically useful.

What's inside

Baby Wash (200ml)
Ultra-gentle, fragrance-free, and designed to cleanse without stripping. A baby's skin microbiome — the invisible living shield that protects against infection and environmental damage — takes months to fully establish. This wash works with it, not against it. Coconut oil, argan oil, calendula extract, and oat meal extract keep skin hydrated and nourished while the wash cleanses gently and effectively.
KEY INGREDIENTS
Water, Sodium Coco-Sulfate, Coco-Glucoside, Cocamidopropyl Betaine, Glycerin, Coconut Oil, Argan Kernel Oil, Camelina Sativa Seed Oil, Calendula Flower Extract, Oat Meal Extract, Marshmallow Root Extract.

Bum Balm (30ml)
Every nappy change, every time — this is the product that keeps nappy rash at bay before it starts. 100% naturally derived, with lanolin and calendula as the hero ingredients, it creates a gentle protective barrier on baby's skin without blocking pores or causing irritation. Use it consistently and you'll barely need to deal with nappy rash at all.
KEY INGREDIENTS
Lanolin, Coconut Oil, Sweet Almond Oil, Sunflower Seed Oil, Calendula Flower Extract.

Dribble Defence (50ml)
Babies dribble. A lot. And the constant moisture on chin, cheeks, and neck can cause redness, rawness, and real discomfort. Dribble Defence is the midwife's answer: a lightweight skin barrier balm made with grape seed oil, lanolin, apricot kernel oil, oat kernel oil, and vitamin E that keeps skin protected without feeling heavy or greasy. Suitable from birth, gentle enough for daily use.
KEY INGREDIENTS
Grape Seed Oil (Vitis Vinifera), Lanolin, Castor Seed Oil, Apricot Kernel Oil, Sweet Almond Oil, Coconut Oil, Vitamin E (Tocopheryl Acetate), Oat Kernel Oil, Soybean Oil, Calendula Flower Extract.

All Better Balm (30ml)
This is the multi-tasker that belongs in every changing bag, nursery, and bedside table. From cradle cap to dry patches, rough cheeks to minor skin irritations, the All Better Balm works where it's needed with a blend of shea butter, castor oil, oat kernel oil, and calendula. It soothes, nourishes, and restores without any unnecessary extras. The kind of product that earns permanent residency in your life.
KEY INGREDIENTS
Castor Seed Oil, Shea Butter, Beeswax, Coconut Oil, Lanolin, Soybean Oil, Oat Kernel Oil, Calendula Flower Extract, Tocopherol.

Flannel
A soft, gentle flannel for bath time — because every good bath kit needs one.

Midwife-Led Newborn Skincare Masterclass (FREE Access)
The most valuable thing in the box. My Expert Midwife's on-demand masterclass on caring for your newborn's skin covers everything you need to know: how often to bathe them, what products to use (and avoid), how to spot common skin conditions, and when to seek advice. Watch it before your baby arrives so you feel completely confident from the very first bath.

How to use

Baby Wash (200ml)
Use for bath time and as a gentle shampoo. Bathing your baby once or twice a week is sufficient — their natural oils are part of their skin's protective barrier, and over-washing depletes them. You do not need to wash your baby every day.

Bum Balm (30ml)
Apply at every nappy change to clean, dry skin. A thin, even layer is all you need.

Dribble Defence (50ml)
Apply to chin, cheeks, and neck before dribbling begins, and reapply throughout the day as needed. Can also be used around the mouth during teething.

All Better Balm (30ml)
Apply to any dry, irritated, or sensitive areas as needed. For cradle cap, apply generously and leave for a few minutes before gently combing through. Can be used from birth.

Delivery & Returns

Delivery

We offer Standard Delivery (3–4 working days) for £4.95 and Express Delivery (1–2 working days) for £6.95. Free delivery on orders over £50. Delivery is always free for members.

Returns

Returns are accepted within 30 days for clothing, provided items are unworn and in their original condition. Beauty, swimwear, and underwear are non-returnable for hygiene reasons. A £5 returns shipping fee applies to all non-member returns and will be deducted from your refund. Members enjoy free returns on all purchases.

To process a return, head to your account and go to the Returns tab.

Need help? Email orders@forthecreators.co.

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FAQ's

Where do you ship to?

We currently ship UK-wide, including the Channel Islands. International shipping is currently not available, but we hope to expand in the future.

What do I do if I haven't received my order?

If your items haven't arrived, please check the tracking in your account first. You can access this via Account > Orders > Order number. If it hasn't been dispatched, email us at orders@forthecreators.co, and we'll reply within 1 working day with an estimated delivery date.

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