My Expert Midwife products are available at For The Creators, as well as direct from myexpertmidwife.com. At For The Creators, we stock the brand's full gift set range alongside our wider edit of pregnancy, postpartum and wellness products — so you can shop everything you need in one place, from maternity clothing rental to midwife-made skincare.

Yes. Every product in the My Expert Midwife range is specifically formulated to be safe during pregnancy and postpartum, including while breastfeeding. All products are dermatologically tested and developed by registered midwives using naturally derived ingredients. If you have any specific concerns or medical conditions, always check with your GP or midwife first.

Spritz for Bits is a cooling perineal relief spray used before and after birth. During pregnancy, it can help soothe symptoms of haemorrhoids and vulval discomfort. After a vaginal birth, it provides instant cooling relief for the perineum — helping to ease soreness, swelling, and the sting of stitches. It can also be used after a c-section once the wound dressing has been removed. Many women store it in the fridge for an extra cooling effect. It's one of the most-recommended hospital bag essentials in the UK.

The Mama to Be Gift Set is our top recommendation for baby showers — it covers every stage from pregnancy through to caring for a newborn's skin, and includes the brand's most-loved products including the Stretch Mark Serum, Spritz for Bits, and Peri Prep Oil. For something smaller, the Glow Mama Glow set is a beautifully presented pregnancy pamper trio that makes a genuinely indulgent gift.

The Stretch Mark Serum (150ml) is the brand's most-loved skincare product for pregnancy and postpartum. It's a deeply hydrating, naturally scented serum made with sweet almond oil, argan oil, calendula extract, and vitamin E, designed to keep skin supple and comfortable as your bump grows. It can also be used postpartum for general skin recovery, and from around 6 weeks after a c-section as part of a scar massage routine.

The BIRTHday Bag is the brand's dedicated hospital bag set, containing Spritz for Bits (100ml), Nipple Balm (30ml), Bum Balm (30ml), and expert midwife guides on preparing for labour. If you want a more comprehensive kit, the Mama to Be Gift Set includes all of the above plus stretch mark serum, peri prep oil, a bath soak, and All Better Balm for baby — everything you could need for the hospital and the first weeks at home.

Yes. Several products in the range are specifically suitable for c-section recovery. Spritz for Bits can be used around the scar site once the dressing is removed. Soak for Bits & Body can be added to a warm bath once the wound is healing normally. The Stretch Mark Serum can be used as part of scar massage from around 6 weeks post-birth. The Postnatal Recovery Set is a great post-c-section gift and includes all three of these products plus access to a midwife-led recovery guide.

Yes. Several products in the range — including Bum Balm, All Better Balm, Baby Wash, and Dribble Defence — are specifically formulated for newborn skin. They are dermatologically tested, fragrance-free, and paediatrician approved. The Oh Baby, Baby gift set contains everything you need for a gentle, midwife-recommended newborn skincare routine from day one.