My Expert Midwife The BIRTHday Bag - hospital bag essentials

Spritz for Bits (100ml)
The star of the show and one of the most-reached-for products on our platform. Over a million uses and counting — this cooling mist with tea tree, witch hazel, and lavender is the go-to for perineal relief before, during and after birth. Spray it directly onto the area or onto a maternity pad for instant comfort. It soothes tears, stitches, swelling, and general post-birth tenderness with calm efficiency. Many women keep using it for months after birth — it really is that good.
KEY INGREDIENTS
Water, Vitamin E (Tocopheryl Acetate), Witch Hazel (Hamamelis Virginiana), Tea Tree Leaf Oil, Lavender Oil.

Nipple Balm (30ml)
Award-winning, 100% natural, and no-rinse before feeding — this balm is a breastfeeding essential. But it's also one of those rare products that does multiple jobs brilliantly: soothing sensitive nipples in late pregnancy, protecting them during the newborn feeding marathon, and doubling as an incredibly effective lip balm when your mouth is dry in the delivery room. Lanolin, coconut oil, and sweet almond oil. Three ingredients. Countless uses.
KEY INGREDIENTS
Lanolin, Coconut Oil (Cocos Nucifera), Sweet Almond Oil (Prunus Amygdalus Dulcis).

Bum Balm (30ml)
100% naturally derived and gentle enough for the most sensitive newborn skin, this soothing barrier balm protects against nappy rash and keeps baby's bottom soft, calm and comfortable. Lanolin, coconut oil, sunflower seed oil, and calendula — everything it needs, nothing it doesn't.
KEY INGREDIENTS
Lanolin, Coconut Oil, Sweet Almond Oil, Sunflower Seed Oil, Calendula Flower Extract.

Midwife's Guides to Preparing for Labour (Parts 1 & 2)
Two expert-written guides from the My Expert Midwife team that walk you through what to expect in labour, how to prepare your body and mind, and what the experience will actually look like. Real talk, from real midwives — the kind of advice you used to only get if you were lucky enough to know one personally.

Spritz for Bits (100ml)
Spray onto the perineal area or maternity pad as often as needed. Can be used throughout pregnancy for thrush or haemorrhoid discomfort, and from birth onwards for perineal recovery. For c-section recovery, safe to use once the dressing has been removed.

Nipple Balm (30ml)
Apply to nipples before and after feeding or expressing. No need to wipe off. Apply as often as needed. Also use during pregnancy if nipples feel tender or sensitive.

Bum Balm (30ml)
Start Bum Balm at the first nappy change