This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

MEMBERS EXCLUSIVE 30% OFF AUTO APPLIED AT CHECKOUT

Use code 'BFSALE25' for 25% OFF. Exclusions apply.

FREE SHIPPING ON ORDERS OVER £50

Eligible

Filter and sort

Filters

Availability
Size (select all that apply)
More options
Rent/Buy
Category
More options
Brand
More options
Stage
Colour
More options
Price
 
 
 
£
-
£
Method
Rental Availability
More options
Sort
JOURNY Lucy Dress - Navy Gingham 1
 
 TRUE MATERNITY
JOURNY

Lucy Dress - Navy Gingham

BUY £55
JOURNY Lucy Dress - Butter Yellow Check Tencel 1
 
 TRUE MATERNITY
JOURNY

Lucy Dress - Butter Yellow Check Tencel

BUY £100
JOURNY The Stella Jacket - Charcoal 1
 
 TRUE MATERNITY
JOURNY

The Stella Jacket - Charcoal

BUY £135
JOURNY The Stella Jacket - Khaki Green 1
 
 TRUE MATERNITY
JOURNY

The Stella Jacket - Khaki Green

BUY £135
JOURNY The Stella Jacket - Mocha 1
 
 TRUE MATERNITY
JOURNY

The Stella Jacket - Mocha

BUY £135
JOURNY The Daisy Trouser - Mocha Stripe 1
 
 TRUE MATERNITY
JOURNY

The Daisy Trouser - Mocha Stripe

BUY £90
Pure Earth Collection Bumble Bee Sensory Toy 1
 
Pure Earth Collection

Bumble Bee Sensory Toy

BUY £36
Pure Earth Collection Kids Travel Bed 1
 
 NEW
Pure Earth Collection

Kids Travel Bed

BUY £236
Pure Earth Collection Hornbill Sensory Toy 1
 
 NEW
Pure Earth Collection

Hornbill Sensory Toy

BUY £36
Pure Earth Collection Lion Comforters (Spare, Pack of 2) 1
 
 NEW
Pure Earth Collection

Lion Comforters (Spare, Pack of 2)

BUY £24
Pure Earth Collection Bunny Comforter 1
 
 NEW
Pure Earth Collection

Bunny Comforter

BUY £26
£32
Pure Earth Collection Lion Sensory Toy 1
 
Pure Earth Collection

Lion Sensory Toy

BUY £36
Avery Row Baby Activity Mat - Riverbank 1
 
 NEW
Avery Row

Baby Activity Mat - Riverbank

BUY £95
Avery Row Recycled Nylon Travel Baby Changing Mat - Oyster 1
 
 NEW
Avery Row

Recycled Nylon Travel Baby Changing Mat - Oyster

BUY £42
Pure Earth Collection Kids Beach Bag - Green Stripe 1
 
Pure Earth Collection

Kids Beach Bag - Green Stripe

BUY £24
Avery Row Baby Changing Backpack - Olive 1
 
 NEW
Avery Row

Baby Changing Backpack - Olive

BUY £170
Avery Row Baby Changing Backpack - Soft Black 1
 
 NEW
Avery Row

Baby Changing Backpack - Soft Black

BUY £170
Avery Row Baby Changing Tote Bag - Soft Black 1
 
 NEW
Avery Row

Baby Changing Tote Bag - Soft Black

BUY £170
Pure Earth Collection Monkey Soft Toy 1
 
 NEW
Pure Earth Collection

Monkey Soft Toy

BUY £36
Pure Earth Collection Elephant Soft Toy 1
 
Pure Earth Collection

Elephant Soft Toy

BUY £36
Florere Ruffle Sleeve Top 1
 
 BUMP FRIENDLY
Florere

Ruffle Sleeve Top

BUY £148
RENT FOR £34.79
Tonic London Colour Pop Hospital Socks Yellow 1
 
 NEW
Tonic London

Colour Pop Hospital Socks Yellow

BUY £9
Tonic London Cashmere Recuperation Shawl Lilac 1
 
Tonic London

Cashmere Recuperation Shawl Lilac

BUY £240
Avery Row Essentials New Baby Gift Set - Nature Trail 1
 
Avery Row

Essentials New Baby Gift Set - Nature Trail

BUY £145
Avery Row Essentials New Baby Gift Set - Coastline 1
 
 NEW
Avery Row

Essentials New Baby Gift Set - Coastline

BUY £145
Avery Row Essentials New Baby Gift Set - Riverbank 1
 
Avery Row

Essentials New Baby Gift Set - Riverbank

BUY £145
Avery Row Checkerboard Storage Basket Set of 3 - Nude 1
 
Avery Row

Checkerboard Storage Basket Set of 3 - Nude

BUY £110
Avery Row Checkerboard Storage Basket Set of 3 - Sage 1
 
 NEW
Avery Row

Checkerboard Storage Basket Set of 3 - Sage

BUY £110
Avery Row Checkerboard Storage Basket Set of 3 - Lilac 1
 
Avery Row

Checkerboard Storage Basket Set of 3 - Lilac

BUY £110
Avery Row Bathtime Bundle New Baby Gift Set - Coastline 1
 
 NEW
Avery Row

Bathtime Bundle New Baby Gift Set - Coastline

BUY £72
Avery Row Bathtime Bundle New Baby Gift Set - Riverbank 1
 
 NEW
Avery Row

Bathtime Bundle New Baby Gift Set - Riverbank

BUY £72
Avery Row Swaddle & Cuddle New Baby Gift Set - Nature Trail 1
 
 NEW
Avery Row

Swaddle & Cuddle New Baby Gift Set - Nature Trail

BUY £49
Avery Row Swaddle & Cuddle New Baby Gift Set - Coastline 1
 
 NEW
Avery Row

Swaddle & Cuddle New Baby Gift Set - Coastline

BUY £49
Avery Row Swaddle & Cuddle New Baby Gift Set - Riverbank 1
 
Avery Row

Swaddle & Cuddle New Baby Gift Set - Riverbank

BUY £49
Avery Row Swaddle & Cuddle New Baby Gift Set - Chamomile 1
 
 NEW
Avery Row

Swaddle & Cuddle New Baby Gift Set - Chamomile

BUY £49
Avery Row Hooded Towel - Baby - Riverbank 1
 
 NEW
Avery Row

Hooded Towel - Baby - Riverbank

BUY Sold Out
Avery Row Baby Changing Bag - Flint (With Pram Clips) 1
 
Avery Row

Baby Changing Bag - Flint (With Pram Clips)

BUY £79
Avery Row Stay & Play Mat - Riverbank 1
 
 NEW
Avery Row

Stay & Play Mat - Riverbank

BUY £58
Avery Row Recycled Nylon Travel Baby Changing Mat - Olive 1
 
 NEW
Avery Row

Recycled Nylon Travel Baby Changing Mat - Olive

BUY £42
Ophelia & Indigo Delilah Dress Red and Pink Hydrangea 1
 
 BUMP FRIENDLY
Ophelia & Indigo

Delilah Dress Red and Pink Hydrangea

BUY £136
£170
RENT FOR £37
LØUCO Nourish Plant-Based Daily Protein 1
 
 NEW
LØUCO

Nourish Plant-Based Daily Protein

BUY £64.99
Ophelia & Indigo Paloma Waistcoat in Navy Floral 1
 
 BUMP FRIENDLY
Ophelia & Indigo

Paloma Waistcoat in Navy Floral

BUY £155
RENT FOR £35.50
Whistles Imperfect Leni Stripe Dungaree – Colour Bleed (M) 1
 
 BUMP FRIENDLY
Whistles

Imperfect Leni Stripe Dungaree – Colour Bleed (M)

BUY £38.70
£129
Whistles Imperfect Estella Shirt Dress – Dirty (M) 1
 
 BUMP FRIENDLY
Whistles

Imperfect Estella Shirt Dress – Dirty (M)

BUY £47.50
£159
Whistles Imperfect Remmie Jumpsuit – Hole (M) 1
 
 BUMP FRIENDLY
Whistles

Imperfect Remmie Jumpsuit – Hole (M)

BUY £38
£125
Whistles Imperfect Tillie Tie Midi Dress – Stain (M) 1
 
 BUMP FRIENDLY
Whistles

Imperfect Tillie Tie Midi Dress – Stain (M)

BUY £48
£159
Pietro Brunelli Maternity Imperfect Allison Pink Fitted Dress – Faded (M) 1
 
 TRUE MATERNITY
Pietro Brunelli Maternity

Imperfect Allison Pink Fitted Dress – Faded (M)

BUY £35
£135
Jillian Boustred Imperfect Joni Knit Dress – Faded (M) 1
 
 BUMP FRIENDLY
Jillian Boustred

Imperfect Joni Knit Dress – Faded (M)

BUY £65
£250
Pure Earth Collection Blackout Blinds 1
 
 NEW
Pure Earth Collection

Blackout Blinds

BUY £110
HATCH Collection Mama Must Haves Gift Set- Belly Oil, Nipple+Lip & Down, Girl 1
 
 NEW
HATCH Collection

Mama Must Haves Gift Set- Belly Oil, Nipple+Lip & Down, Girl

BUY Sold Out

FAQ's

What makes your products maternity-friendly?

All our products are curated for pregnancy, postpartum and beyond. Each item has been tried and loved by real mums, so you can shop with confidence.

50% OFF YOUR FIRST MONTH

Join The Mother Pass Rental Membership

Your exclusive maternity rental membership. Choose 4 or 6 pieces at a time, swap as often as you'd like, and return when you're ready. Flexibility for every stage.

Try Membership Today

Use coupon code WELCOME10 for £10 off your first order when you spend £60.

Cart

Congratulations! Your order qualifies for free shipping You are £50 away from free shipping.
No more products available for purchase

Your Bag is Empty

NEW IN
CLOTHING
COLLECTIONS
HEALTH & BEAUTY
BABY
BRANDS
GIFTS
RENTAL
READ
SALE